‘Grow your business’ secrets in a pandemic crisis

Grow your business during a crisis by focusing on what matters most: strong customer relationships, data-led marketing, and reliable communication. In the construction and fenestration sectors, some companies are scaling fast while others are struggling. The difference often comes down to how well they manage and retain their customers.
It’s a strange time to be in construction or fenestration. Businesses are facing a confusing mix of boom or bust conditions. While construction saw the highest number of employees return post-furlough, fenestration reported record orders, higher production, and new product launches.
At the same time, there have been several high-profile liquidations in the sector. Some firms are cutting back and trying to survive, while others are innovating, investing, and adapting.
If you’re unsure how to respond, you’re not alone. Here are some practical ways to help your business stay resilient and even grow during times of uncertainty.
Dealing with Crisis – Delivering High-Quality Customer Experiences
There’s no single way to survive a downturn. But maintaining strong customer relationships is essential. Customer experience is one of the most reliable ways to secure your pipeline during a crisis.
86% of business buyers are willing to pay more for a great customer experience.
Delivering consistent, reliable service can help attract repeat business and strengthen loyalty. When new customers are harder to come by, retaining existing ones becomes even more important.
3 ‘Grow Your Business’ Secrets
Customer experience is something every business can improve. Here are three practical ways to do it:
1. Learn About Your Customers
Personalised marketing is now the baseline. No one wants to feel like just another account. Understanding what your customers do, who they serve, and what they value will give you a clearer picture of how to support them.
73% of B2B buyers expect suppliers to personalise experiences.
This includes knowing what products they install, what sectors they operate in, and who the decision-makers are. It also means being alert to financial risk; liquidations have caught many suppliers off guard. By tracking company changes, you can protect your own cash flow and future business.
2. Communicate With Them
Communication is often what separates the businesses that succeed from those that fall behind. It’s not just about fixing problems, it’s about checking in, following up, and showing genuine interest.
Businesses with superior customer experience bring in 5.7x more revenue than those that don’t.
Owning mistakes, resolving issues quickly, and following up on recent orders all signal professionalism. These simple steps help build trust and long-term loyalty, especially when customers are weighing up their supplier options.
3. Manage Customer Relationships
Knowing your customers and communicating well is only useful if you can track and act on that information. Whether you’re using a CRM or a spreadsheet, you need accurate, accessible records to respond quickly and effectively.
Using paper records or scattered Excel files adds risk, documents can be lost, corrupted, or taken by outgoing staff. Cloud-based CRM systems offer a secure, central place to manage everything.
Salestracker gives you full visibility across marketing, sales, and customer touchpoints, allowing teams to collaborate and deliver consistently better service.
Build Customer Relationships to Succeed
Customer relationships aren’t just important during a crisis; they’re the foundation of a sustainable business. Building and maintaining strong links with your clients means you’ll not only weather the storm, but grow through it too.
Take time to reflect on how each customer contributes to your business. Treat them accordingly.
Let’s Help You Grow
We’d love to help you become more successful, now and in the future. If you’d like to talk about your sales and marketing strategy or book a demo of Salestracker, get in touch today.