Hardware Sector Leader VBH Partners with Insight Data

VBH (GB), one of the leaders of the hardware sector, have chosen Insight Data as their main data provider. The partnership sees VBH gain access to the fenestration database on Salestracker.

We interviewed Simon Monks, Sales Director at VBH to find out a bit more about why VBH have chosen Insight Data.

Simon Monks – Sales Director

Why did VBH choose Salestracker?

“VBH chose Insight Data Salestracker as it gives us a full scope of data on fabricators and installers of PVC-u, aluminium and timber window and door products.” There are over 15,000 fabricators and installers on the fenestration database that VBH will now be able to target.

What about Salestracker in particular?

“Many of our new greenteQ products are aimed towards users of specific profiles. We need to make users of these profiles aware of our new developments efficiently so that we can start selling as soon as the stock hits our shelves. A prime example of this is the Invisifold Slide & Fold door system which has been developed initially for Rehau profiles, with other profile solutions following on. We already have our own database but we’re realistic enough to realise that our data can never be as fresh as that from a specialist company such as Insight. Salestracker is proving invaluable in introducing products such as Invisifold to the market.”

A live database, constantly being updated by our expert research team, enables companies to outperform their own data. Insight Data are specialists in the fenestration industry because of our years of experience meaning our databases are the most in-depth and accurate.

“Further functionality of the system allows our external sales team to keep a central record of their sales prospects, ensuring that we are conversing with the right stakeholders in potential customers. Our Product Manager team also uses the tool to investigate market information on the markets that they have specific responsibility for.”

How has Salestracker benefited your company?

“Salestracker has yielded some great new business ventures for VBH and its mobile function allows the sales team to retrieve data whilst away from an office environment.”

Salestracker mobile CRM makes it easy to access information on the road. Salestracker is integrated with Google Maps which allows you to view records and target companies near you.

VBH joins Insight Data’s growing list of companies choosing to use Salestracker and our databases which now have over 700 users.

If you would like any more information or have any questions, please contact us today on 01934 808293