Insight Data survey reveals fenestration industry stays positive despite challenges

Leading marketing data supplier, Insight Data, reveals fenestration business owners are feeling optimistic about their business’ outlook in 2025.

The result of this investigation follows the state of industry keynote speech that was delivered by Insight Data’s founder and MD, Andrew Scott, at the 2024 Glazing Summit on Thursday 17 October 2024.

The exclusive survey was conducted by Insight Data’s specialist research team who were tasked with exploring the industry’s sentiments on what the future holds. More than 250 installers across the UK were surveyed, including small independent one person operations to larger national installers. The results showed that, despite another 12 months of many ups and downs, 15% believe that consumer demand will be high in 2025.

Additional findings from the survey also discovered that more than half (53%) of companies admitted they have been able to successfully maintain their margins this year – despite ongoing material and labour issues.

When discussing enquiry levels compared to 12 months ago, 39% of companies stated they were experiencing similar levels of business this year. The same could be said about enquiries converting into orders, with 52% sharing that this has remained the same compared to 2023.

While the majority of companies reported consistency with their business last year, 28% of those surveyed actually reported an improvement in their conversions. This is fantastic news for ambitious installers who are looking to expand and grow their company in 2025.

Alex Tremlett, Commercial Director at Insight Data, said: “Despite the challenges faced by the industry this year, including the collapse of some major companies, it’s encouraging to see that installers remain optimistic about their future.

“Our latest survey results demonstrate how resilient the fenestration sector is, with many companies reporting consistent enquiry levels and sales and a positive outlook for consumer demand in 2025.”

As the leading provider of marketing data and CRM software for the UK fenestration industries, Insight Data empowers businesses to drive growth. With industry expertise and an unrivalled commitment to data accuracy, the team delivers reliable and up-to-date information that helps companies target their ideal customers more effectively. By leveraging Insight Data’s solutions, businesses can generate more leads, improve conversion rates, and ultimately achieve their marketing goals. Get in touch today for more information.