Insight Data tackles volatile market

Increased volatility in the window and conservatory market in the last year has led to a surge in the number of companies changing their details, swapping suppliers and changing staff.

“Last month alone 1,090 companies changed some element of their business and the rate of change is accelerating. Keeping your finger on the pulse in this fast-moving market is essential.” explains Insight’s Data Analyst David Lewis

To cope with this increase, Insight has now expanded its research team to eight staff, all of which have intensive telemarketing and product training. “It is no longer possible to maintain the level of detail and accuracy of the window industry database with just a few researchers, and by expanding our team we continue to research and update our database more frequently that other data providers, ensuring our clients have the very latest market intelligence.”

Clients access details of 14,000 fabricators and installers online in real-time using Salestracker, Insight’s web-based CRM system. As a researcher updates or adds new records clients can act on this information instantly. The research team uses a sophisticated Voice over IP (VoIP) phone system linked directly to Salestracker with capacity for some 500,000 calls per annum, while a system to monitor data accuracy ensures records are updated correctly.

“With so many window companies changing their details every month, it was essential we invested in the latest technology as well as new staff. We now have 20 people at Insight Data engaged in helping our customers find and win new customers, and this number is expanding as we launch new databases for the building industry” concludes David.

For more information contact Insight Data on 01934 808293, visit  or follow us on Twitter: www.twitter.com/insightdata