Two of the building industry’s leading database providers, Insight Data and Focal Research, have reached agreement to work together on a number of future database projects.
Focal Research is an established authority on the social housing, new build and public sector markets, providing in-depth market intelligence and data that enables clients to make informed, strategic decisions. In 2004 the company launched a window, door and conservatory database purely following requests from existing clients who where frustrated with the quality of data available from existing data suppliers.
However, following talks between the two businesses, Focal will now concentrate on its core construction industry databases and Insight on the window, door and conservatory market. Managing Director Julie Adkin explains; “Insight Data emerged three years ago with a management team that specialises in the window industry. Their market knowledge and growth in this sector means it makes more sense to work together on our own key areas of specialisation rather than compete.”
Insight Data’s MD Andrew Scott commented “Insight has over 200 users of our fabricator and installer database. Many clients have asked us to recommend databases for specialist sectors such as social housing, and we are now pleased to recommend Focal Research. Focal has always impressed me with their in-depth analysis of the construction industry and their fact-based research is relied upon at boardrooms across the industry.”
Insight and Focal are both located in the South West and expect to work together on a number of future projects, enabling each to offer clients their relative expertise.
“Both companies are investing in new database products independently but will also find time to combine forces on other projects. For example, Focal will continue to carry out in-depth market research for the window industry within our specialist sectors and Insight Data’s understanding of the requirements of this sector will help make this even more focussed.” explains Julie Adkin.
For more information on Insight Data visit www.insightdata.co.uk or call on 01934 808293
For more information on Focal Research visit www.focalresearch.co.uk or call 01297 22626
