Insight Index Marketing Plan Unveiled

Insight Index is the UK’s trusted supplier directory for the glazing and fenestration industry. Created by Insight Data Ltd, it helps professionals across the window, door, conservatory and glass sectors find verified suppliers and accurate product information.
Originally launched in 2012, the platform was designed to make it easier for fabricators, installers, specifiers and buyers to connect with industry suppliers across the UK.
What Is the Insight Index?
The Insight Index is an online directory listing UK-based suppliers in the glazing and fenestration sector. It includes searchable company profiles, product categories, and links to contact details and websites. The directory provides users with:
- Quick access to supplier information
- Categorised product listings
- A central location to search and compare options
You can explore the Index at www.insightindex.co.uk.
How It Was Promoted
At launch, Insight Data undertook one of the industry’s most extensive marketing campaigns to raise awareness of the Index. This included:
- Full-page advertisements in trade publications such as Windows Active, Glass & Glazing Products, Glass Times, Clearview, Glass News, and Glass Times Marketing Supplement
- Editorial coverage across the glazing press
- A large-format newsletter circulated to 25,000 industry contacts
- Online marketing campaigns, including SEO and PPC
- Digital banner advertising and dedicated telesales activity
- Direct mail to over 15,000 companies
- A monthly e-zine reaching more than 40,000 recipients, including senior contacts at architects, contractors and housebuilders
The campaign targeted a wide range of organisations involved in buying or specifying window, door, conservatory and glazing products.
Who Is the Index For?
The Insight Index is aimed at:
- Trade buyers seeking new suppliers or products
- Specifiers looking for up-to-date information on manufacturers and distributors
- Suppliers who want to promote their company and reach verified industry decision-makers
If you supply products or services to the glazing industry and would like to list your company on the Index, Insight Data offers a range of subscription options.
Why It Matters
The Index was launched to address a need for reliable, centralised supplier information. At the time, the glazing industry lacked a dedicated digital resource where buyers could find verified suppliers easily. The Insight Index helped fill this gap.
As part of Insight Data’s broader portfolio, the Index aligned with the company’s goal of improving communication and marketing reach within the glazing supply chain.
How to Get Listed
To enquire about listing your business on the Insight Index:
📞 Call the Insight Index team on 01934 808293
🌐 Visit www.insightindex.co.uk