Back to news

Insight Index Marketing Plan Unveiled

Insight Index is the UK’s trusted supplier directory for the glazing and fenestration industry. Created by Insight Data Ltd, it helps professionals across the window, door, conservatory and glass sectors find verified suppliers and accurate product information.

Insight Index logo in green with bold iX lettering symbolising the UK’s glazing supplier directory

Originally launched in 2012, the platform was designed to make it easier for fabricators, installers, specifiers and buyers to connect with industry suppliers across the UK.

What Is the Insight Index?

The Insight Index is an online directory listing UK-based suppliers in the glazing and fenestration sector. It includes searchable company profiles, product categories, and links to contact details and websites. The directory provides users with:

  • Quick access to supplier information
  • Categorised product listings
  • A central location to search and compare options

You can explore the Index at www.insightindex.co.uk.

How It Was Promoted

At launch, Insight Data undertook one of the industry’s most extensive marketing campaigns to raise awareness of the Index. This included:

  • Full-page advertisements in trade publications such as Windows Active, Glass & Glazing Products, Glass Times, Clearview, Glass News, and Glass Times Marketing Supplement
  • Editorial coverage across the glazing press
  • A large-format newsletter circulated to 25,000 industry contacts
  • Online marketing campaigns, including SEO and PPC
  • Digital banner advertising and dedicated telesales activity
  • Direct mail to over 15,000 companies
  • A monthly e-zine reaching more than 40,000 recipients, including senior contacts at architects, contractors and housebuilders

The campaign targeted a wide range of organisations involved in buying or specifying window, door, conservatory and glazing products.

Who Is the Index For?

The Insight Index is aimed at:

  • Trade buyers seeking new suppliers or products
  • Specifiers looking for up-to-date information on manufacturers and distributors
  • Suppliers who want to promote their company and reach verified industry decision-makers

If you supply products or services to the glazing industry and would like to list your company on the Index, Insight Data offers a range of subscription options.

Why It Matters

The Index was launched to address a need for reliable, centralised supplier information. At the time, the glazing industry lacked a dedicated digital resource where buyers could find verified suppliers easily. The Insight Index helped fill this gap.

As part of Insight Data’s broader portfolio, the Index aligned with the company’s goal of improving communication and marketing reach within the glazing supply chain.

How to Get Listed

To enquire about listing your business on the Insight Index:

📞 Call the Insight Index team on 01934 808293
🌐 Visit www.insightindex.co.uk

Trusted by Europe’s Leading Building Product Suppliers

Aggregate Industries logo AluK logo Aluplast logo Edgetech logo Emplas logo Epwin logo Eurocell logo Gap logo Glazerite logo Hormann logo Liniar logo MILA logo ODL logo Origin logo Press Glass profine logo Qfort logo Rehau logo Residence Collection Saint Gobain logo Solidor logo VEKA logo Window Widgets logo Window Ware logo Yale-logo
Origin
Quote

Insight Data have helped us to grow our business significantly and shown us the best way to use our time and resources to make sure we’re targeting the right audience to get the results

Origin – Victoria Brocklesby – COO

Manual worker assembling PVC doors and windows
Quote

For over 10 years, we’ve relied on Insight Data. It’s the only genuinely dedicated database for our sector. We’ve tried other options, but Insight Data is the best. There’s nothing else that gives you the depth of information – sectors, products, contact information, credit rating – it’s got everything we need

Epwin – Gerald Allen – Head of Marketing

TuffX
Quote

Insight Data’s platform is easy to navigate, offers the most comprehensive information, provides excellent support, and has helped us increase our customer base by 50%.

TuffX. Andy Hayes – Sales Manager

Texecom team
Quote

Insight Data were extremely professional and helpful along every step of the process. The results we received were better than anything we could have expected with numerous new customers coming on board.

Texecom

Dekko
Quote

We needed a CRM package that was geared to our industry and was easy to use. There are a lot of companies out there but Insight Data’s Salestracker seemed to offer everything we needed.

Dekko Window Systems Limited

Milwood Group
Quote

We were hugely impressed with Insight’s professionalism and comprehensive industry knowledge. Whether it was their telesales team, copywriters or graphic designers, we were safe in the knowledge that they understood what we do, who we want to target and what our products can offer them. We are delighted with what has been achieved so far and we look forward to working further with Insight Data moving forward.

Mark Wood, Managing Director of The Milwood Group