Insight Index Marketing Plan Unveiled

Insight Index is the UK’s trusted supplier directory for the glazing and fenestration industry. Created by Insight Data Ltd, it helps professionals across the window, door, conservatory and glass sectors find verified suppliers and accurate product information.

Originally launched in 2012, the platform was designed to make it easier for fabricators, installers, specifiers and buyers to connect with industry suppliers across the UK.

What Is the Insight Index?

The Insight Index is an online directory listing UK-based suppliers in the glazing and fenestration sector. It includes searchable company profiles, product categories, and links to contact details and websites. The directory provides users with:

Quick access to supplier information
Categorised product listings
A central location to search and compare options

You can explore the Index at www.insightindex.co.uk.

How It Was Promoted

At launch, Insight Data undertook one of the industry’s most extensive marketing campaigns to raise awareness of the Index. This included:

Full-page advertisements in trade publications such as Windows Active, Glass & Glazing Products, Glass Times, Clearview, Glass News, and Glass Times Marketing Supplement
Editorial coverage across the glazing press
A large-format newsletter circulated to 25,000 industry contacts
Online marketing campaigns, including SEO and PPC
Digital banner advertising and dedicated telesales activity
Direct mail to over 15,000 companies
A monthly e-zine reaching more than 40,000 recipients, including senior contacts at architects, contractors and housebuilders

The campaign targeted a wide range of organisations involved in buying or specifying window, door, conservatory and glazing products.

Who Is the Index For?

The Insight Index is aimed at:

Trade buyers seeking new suppliers or products
Specifiers looking for up-to-date information on manufacturers and distributors
Suppliers who want to promote their company and reach verified industry decision-makers

If you supply products or services to the glazing industry and would like to list your company on the Index, Insight Data offers a range of subscription options.

Why It Matters

The Index was launched to address a need for reliable, centralised supplier information. At the time, the glazing industry lacked a dedicated digital resource where buyers could find verified suppliers easily. The Insight Index helped fill this gap.

As part of Insight Data’s broader portfolio, the Index aligned with the company’s goal of improving communication and marketing reach within the glazing supply chain.