Key characteristics of accurate data

Accurate data is essential if you want to measure the real value of the information your business holds. Are your email campaigns generating high bounce rates? Do your brochures regularly get returned? Can you track what your customers last bought and when? These are the kinds of questions you should ask when reviewing your datasets or assessing the quality of your current data provider.

At Insight Data, we provide accurate, in-depth information to all our clients because we know that having the right data can drive millions of pounds of new business to your door.

Email inbox on a laptop showing the importance of accurate data in marketing campaigns

Key characteristics of data you should be looking for

With over 21 years of experience, at Insight Data, we know what ‘good’ data looks like. We have proven client success and over 700 companies using our data to drive accuracy through their sales and marketing. If you are unsure or want to re-evaluate your existing database, here are some KEY questions to ask your team or current provider:

• Is it relevant?
• Is it accurate?
• Is it complete?
• Is it reliable?
• Is it cost-effective?
• Is it timely?
• Is it accessible?
• Is it valid?
• Is it unambiguous?

The Insight Database can help you generate 5 times more responses than many other prospect databases. As specialists in the building and fenestration industry, we have a team of experts who understand the industry, know exactly what information you need, and have extensive resources to collect, verify and update information.

4 benefits of accurate data for your business

1. Accurate data allows for better decision-making
   

   High-quality data provides a level of confidence to anyone who needs to use the data, as it is a reliable source of information. With reliable outputs, businesses can improve their entire decision-making process.

2. Accurate data leads to lower costs
   

   Data errors are extremely costly for any business, but the risk is far greater than just losing money. Aside from exhausting your financial resources, poor data quality could negatively reflect on your brand.

3. Better data means improved business productivity
   

   The importance of data accuracy goes far beyond just decision-making. Accurate data makes the job of your employees much easier. Instead of wasting time on finding and fixing data errors, your staff focus on more important tasks.

4. More efficient and effective marketing happens with better data
   

   High-quality data allows you to market to the right audience, which reduces both time and cost. Sending the right message to the right audience means could lead to an increase in leads and sales.

Accurate data is being used by an architect to assess digital blueprints on a laptop

Why is accurate data important for business performance?

Accurate data is critical if you want to reduce costs, improve marketing results, and support better decisions. It helps you avoid waste, increase productivity, and target the right customers with relevant messaging. These FAQs explain how accurate data directly supports your business success.

Q1. How does inaccurate data affect marketing campaigns?

A1. Inaccurate data leads to high bounce rates, undelivered brochures, and poorly targeted messages. This wastes marketing spend and reduces return on investment. Accurate data ensures your message reaches the right audience and improves campaign results.

Q2. What makes data truly reliable?

A2. Reliable data is verified, up-to-date, and complete. It must be relevant to your audience, easy to access, and consistently validated. At Insight Data, we check our records regularly to ensure businesses can depend on their data for real results.

Q3. Why does accurate data reduce business costs?

A3. Poor data causes repeated errors, wasted materials, and failed communications. This increases time and spending across sales and marketing. Accurate data avoids these issues by improving efficiency and preventing costly mistakes.

Q4. Can better data really improve productivity?

A4. Yes. When your team doesn’t need to fix or chase missing information, they spend more time on selling or delivering value. Clean data means fewer delays, clearer workflows, and better use of staff time.

Q5. What role does Insight Data play in improving accuracy?

A5. Insight Data provides verified, industry-specific records and ongoing updates. Our expert team collects and validates data across the construction and fenestration sectors to help clients reduce waste, reach the right customers, and win more business.

Win more business with Insight Data

To understand how data can bring value to your business or organisation, you need to review the data that you hold. If you are unsure of how to do this, check out our blog on what 6 questions will lead you to understand your data credibility.

For more information about our GDPR, live and cloud-based data solutions, contact Insight Data on 01934 808293 or via email at hello@insightdata.co.uk.