Marketing data services: enhance campaigns with Insight Data

It was once said that ‘information is the oxygen of the modern age’. And if former US President Ronald Reagan (who made the comment in the 1980s) had lived to see the technological advances of the 21^st century he’d have felt more than validated by his insight.

Today, having access to accurate data and advanced analytics is crucial for organisations looking to gain a competitive edge. As the UK’s leading provider of marketing data for the construction and fenestration industries, Insight Data helps businesses transform raw data into measurable intelligence through sophisticated analysis and customer profiling.

The power of high-quality marketing data

Marketing data encompasses detailed business data, contact details  and market intelligence that enables companies to reinforce their marketing efforts through precise targeting and personalisation. This providing in-depth analytics about companies’ activities, capabilities and potential requirements.

Maximising ROI through data quality

Investment in high-quality data services delivers measurable ROI. With more than 700 users accessing Insight Data’s online portal Salestracker, and more than 60,000 contacts verified monthly, businesses partnering with Insight Data will gain access to real-time intelligence that drives successful marketing campaigns.

Poor data quality can cost organisations up to 30 per cent of their revenue. By contrast, Insight Data maintains its database with a remarkable 96 % accuracy rate, thanks to its dedicated research team making around 20,000 calls per month.

Advanced data services and analytics

Insight Data’s customer data platform combines automation and artificial intelligence with human verification to ensure data accuracy. The company’s specialist researchers continuously update records through direct contact with businesses, while sophisticated technology tracks changes in real-time.

Through Salestracker, marketing teams can access:

• GDPR-compliant business data and contact information
• Financial metrics and credit ratings
• Market segmentation data
• Product and service analytics
• Operational capacity information

Enhancing customer experience through data

Clean data enables businesses to optimise their marketing efforts and improve customer retention. By understanding prospect profiles and behaviours, companies can create highly personalised marketing campaigns that resonate with their target audience.

With years of experience in data services, Insight Data has helped hundreds of UK businesses achieve significant growth through data-driven email marketing campaigns and direct mail initiatives.

The power of data-driven marketing

With access to detailed analytics, sales and marketing teams can execute targeted email campaigns, implement data cleansing strategies, monitor key sales metrics, enhance CRM effectiveness, and personalise customer experiences, all driven by detailed analytics.

Working with Insight Data

As the trusted partner for hundreds of UK organisations, Insight Data offers comprehensive data services to suit different requirements. From data analysis and email marketing to detailed market reports, the company provides essential support for businesses looking to enhance their marketing effectiveness.

The impact of working with accurate, up-to-date marketing data is clear. With a proven track record of helping sales teams and marketing teams achieve their growth objectives, Insight Data continues to set the standard for marketing intelligence in the construction and fenestration sectors. Get in touch today to organise a complimentary consultation to discuss your goals and discover how Insight Data can help you achieve them.