It’s a strange time if you work in construction or fenestration. Construction and fenestration businesses are currently experiencing a confusing mix of boom or bust fortunes. Construction has seen the most employees of any industry coming back to work after being furloughed. The Fenestration industry has experienced record … Continue reading
Get more value from your prospect data part 1: Prospect lists and online ads
Have you exhausted your prospect data lists? Are you searching for fresh ways to reach potential new customers with the contacts on that list? You’ve come to the right place. The answer to your problem may be surprising to you. Look no further than the humble prospect … Continue reading
UK construction industry not at risk from pivoting at-risk businesses
It has recently been revealed that John Lewis are planning to diversify into house building. Several online articles quote that the High street retailer is predicting that this new revenue stream will account for 40% of their future profits. It is reported that they plan to capitalise on the current demand for rental properties by expanding … Continue reading
UK house buyers set to spend £330 million on repair, maintenance and improvements in next 6 months
UK Gov Chancellor Rishi Sunak’s recent claim that a third of Brits are planning to spend savings from the stamp duty tax holiday on home improvements and renovations, suggests that over £330M will be spent on RMI products and services over the next 6 months in the UK. This could … Continue reading
Remote working solutions for sales and marketing teams
As we all head back to our home offices, ‘Working remotely’ has yet again become a major consideration for businesses that want to stay active and productive. After a summer of mixed fortunes for businesses that sent their team members home to … Continue reading
Introducing Discover, Connect & Perform
Having operated in the fenestration and construction industries since 2007, Insight Data has both witnessed and shaped how businesses market and sell their products and services.This year many companies have faced unprecedented challenges. Despite those challenges some companies have been very busy … Continue reading
New team members alert: Insight Data commit to big investment
During these challenging times Insight Data are fully committed to helping our clients to be more successful. That’s why we have decided to heavily invest in our team – again. We are constantly hiring new talent to enhance our products and services. In a time when most … Continue reading
Looking back at our PVC-U Fabricator 2019 report
In December last year, Insight Data published a review of 2019 for the PVC-U Fabrication industry. 190 of the top fabricators across the UK were telephoned and asked questions about their business and the wider industry. The PVC-U Fabricator 2019 report showed that many fabrication businesses … Continue reading
Building better customer relationships with technology
When it comes to customers it’s all about the personal touch. We all like to feel valued. Demonstrating that you appreciate your customers is a sure-fire way to develop relationships that will benefit your business. This is now fact in all industries – whether it’s B2C or B2B. Why … Continue reading
Business data: your company’s most important asset (Part 2) Data-fuelled business success
Are you using data to make your business more successful? Do you want to learn how to use data to make better business decisions and get more customers? Following on from our article last week on why business data is valuable for your … Continue reading
5 things that might happen if the UK goes into a second lockdown
With this afternoon’s news from PM Boris Johnson about working from home where possible, many people are predicting that the UK could go into a full second lockdown if infection rates don’t improve. There will be many people in the fenestration and construction industries wondering how their livelihoods … Continue reading
Exciting improvements to Salestracker
We have have improved Salestracker! Salestracker is our innovative online software marketing platform built specifically for businesses in the fenestration and construction sectors. This software allows business owners and marketers to find the best prospects for their products or services. Salestracker does this by providing in-depth data about prospects that can then be used … Continue reading
Business data: your company’s most important asset (Part 1) From data to insight
As the world struggles to react to the challenging times we are experiencing at the moment, it’s fair to say that the only constant is change. These changes pose some significant challenges for companies in the construction industry. Most marketers have turned to customer data analysis to understand … Continue reading
6 Questions you should ask when speaking to a data supplier
Let’s face it, with the realities of a global recession looming, your competitors will most likely be trying to find new customers RIGHT NOW. Most of them will use data lists to target potential prospects. If you also use lists to reach out to new prospects, who provides those lists for … Continue reading
Project vs prospect customer data: targeting new leads
Are you putting together a B2B strategy in order to drive new leads? A great way to achieve that is to develop a new prospect list. A prospect list detailing the best, most relevant targets will help you to save time on prospect research and improve the conversion rates of your marketing. But how do … Continue reading
Coronavirus challenges for construction industry
Does it feel like your business is facing an uphill struggle to survive? As the UK heads into another recession times have never been tougher for many businesses across the UK. The construction sector is no exception. Fears that a re-emergence of the coronavirus pandemic will torpedo the construction industry are very real … Continue reading
Powering Insight Data: an interview with a researcher
Here at Insight Data we excel at equipping our clients with dynamic data solutions to help them target the most relevant prospects. Salestracker is the most powerful tool we offer to supply businesses data needs within the construction and fenestration industries. Salestracker is … Continue reading
Identifying credit risk for target leads
Recent financials show that the coronavirus crisis is continuing to disrupt the glazing industry. After a difficult start to 2020, the financial implications for the fenestration sector are only just starting to show. Managing directors are concerned that the entire supply chain may only be seeing the … Continue reading
5 essential ways to use data to target the perfect fenestration prospects
Are you struggling to find new prospects to sell to? During tough times it’s important to review how you use data to find new leads. Prospecting based on methods of outreach you’ve always used is sometimes an automatic habit that is hard … Continue reading
Two new exciting additions to the Insight Data team
We are excited to kick off August by introducing two new Insight Data team members, Thom Popejoy and Zoe Hayden. Thom and Zoe will be working to support and grow Insight Data. Together, they bring a wealth of sales and marketing experience, with fresh ideas and a keen insight into their specific areas of expertise. Thom Popejoy After … Continue reading