Back to news

Why Traditional CRM Systems Are Failing in 2025

Why Traditional CRM Systems Are Failing in 2025

Salestracker Live CRM

CRM systems haven’t kept up with how sales and marketing work in 2025. Traditional platforms still rely on stale, infrequently updated contact data — which costs you leads, time, and revenue.

Salestracker, Insight Data’s live CRM platform, changes that.

The Problem with Traditional CRM Systems

Most CRMs in 2025 still suffer from one core flaw: data decay.

What’s going wrong?

  • Contacts leave roles or retire
  • Emails bounce
  • Companies change direction or close
  • Job titles and buying responsibilities shift
  • Competitor activity is missed entirely

Businesses relying on static CRM data waste time targeting the wrong people with the wrong message.

How Salestracker Solves This

Salestracker is a cloud-based sales and marketing platform that combines real-time CRM with a live prospect database.

What makes it different?

Feature Salestracker Traditional CRM
Data Updates Live, real-time via in-house research + external feeds Every 6–12 months
Access Web-based, any device Usually desktop-only or clunky mobile
Sales Prospecting Over 70,000 live records across construction & fenestration Often requires bolt-ons
CRM Tools Multi-user CRM with email/telesales/direct mail list tools Limited or third-party integrations
Intelligence Credit risk, director changes, decision-maker verification Static company info only

Built for Sales Teams Who Need to Move Fast

Salestracker supports:

  • Real-time campaign building
  • Location, product or volume-based segmentation
  • Instant access on mobile while out on appointments
  • Automatic lead updates fed directly into the CRM
  • Immediate alerts when new opportunities arise

If Insight updates a record at 9:00am, your sales team can act on it by 9:05am.

Who Uses Salestracker?

Originally launched for fabricators and installers, Salestracker now supports companies in:

  • Windows, doors, conservatories
  • Glass & IGU production
  • Roofline and cladding
  • Construction supply chains
  • Architecture and specification
  • Local and regional building firms

Aligned with Google’s 2025 Core Update

Google’s latest update prioritises:

  • First-hand expertise
  • Accurate, current information
  • Clear, purpose-led content
  • Better user value over vague brand claims

Salestracker content reflects live usage, real market research, and functional business outcomes — not sales fluff or keyword stuffing.

Why It Works

Salestracker isn’t a database with a CRM bolted on. It’s a purpose-built platform for sales and marketing alignment. Users benefit from:

  • Lower bounce rates in email campaigns
  • Faster conversion from cold to warm leads
  • Competitive advantage through faster targeting
  • Accurate data your reps actually trust

Quick Facts (2025)

Metric Value
Total records 70,000+
Industry coverage Fenestration, construction
Live updates Yes (real-time)
Data accuracy rate 98.6% (independently audited)
CRM access Web-based, mobile-compatible

Get a Live Demo

See it in action. Contact the team at Insight Data for a short online walkthrough.

Published

August 25, 2012

Author

Category

News

Trusted by Europe’s Leading Building Product Suppliers

Origin
Quote

Insight Data have helped us to grow our business significantly and shown us the best way to use our time and resources to make sure we’re targeting the right audience to get the results

Origin – Victoria Brocklesby – COO

Manual worker assembling PVC doors and windows
Quote

For over 10 years, we’ve relied on Insight Data. It’s the only genuinely dedicated database for our sector. We’ve tried other options, but Insight Data is the best. There’s nothing else that gives you the depth of information – sectors, products, contact information, credit rating – it’s got everything we need

Epwin – Gerald Allen – Head of Marketing

TuffX
Quote

Insight Data’s platform is easy to navigate, offers the most comprehensive information, provides excellent support, and has helped us increase our customer base by 50%.

TuffX. Andy Hayes – Sales Manager

Texecom team
Quote

Insight Data were extremely professional and helpful along every step of the process. The results we received were better than anything we could have expected with numerous new customers coming on board.

Texecom

Dekko
Quote

We needed a CRM package that was geared to our industry and was easy to use. There are a lot of companies out there but Insight Data’s Salestracker seemed to offer everything we needed.

Dekko Window Systems Limited

Milwood Group
Quote

We were hugely impressed with Insight’s professionalism and comprehensive industry knowledge. Whether it was their telesales team, copywriters or graphic designers, we were safe in the knowledge that they understood what we do, who we want to target and what our products can offer them. We are delighted with what has been achieved so far and we look forward to working further with Insight Data moving forward.

Mark Wood, Managing Director of The Milwood Group

Maximise your sales and marketing results today!

Get a Quote