Salestracker improves marketing results by 250%

Salestracker User Interface

Salestracker, the online database from Insight Data, uses the latest technology to increase direct marketing results by up to 250%.

Salestracker enables suppliers to instantly build a targeted list of prospects for direct mail, email marketing, telesales or as a sales contact list.

“Marketing can be as simple or complex as you want to make it, but one thing is certain – the more accurate and relevant your prospect data the better your sales and marketing results will be” says Insight MD Andrew Scott.

Salestracker enables suppliers to instantly engage with fabricators, installers, builders, architects, house-builders and main contractors – with over 60,000 business contacts and 50,00 emails.

Insight Data has developed a number of innovative data management systems to dramatically improve data quality, a fact that was borne out by a recent audit inspection by the Direct Marketing Association who described processes as ‘outstanding’.

“Having a well-trained, professional research call centre team is the backbone of our operations. The telemarketing team make over 200,000 telephone calls every year to interview and update the contacts on the Insight database, far more frequently than any other data supplier. Two years ago we installed a state-of-the-art call centre system with fibre-optic networks that links the research team directly to Salestracker, so our clients access data in real-time – as we update or add a new prospect, clients can target them within 5 minutes” explains Andrew.

Salestracker also has a network of ‘live’ feeds. This includes information on new business start-ups from Companies House and Experian, and an integrated credit reference file that dovetails with the Insight database to flag important information such as liquidations or major changes such as company directors.

“Having the latest market intelligence means sales and marketing teams can move faster and close more business than their competitors.  Sales people can use Salestracker on-the-go with their laptop or iPad, while marketing people and management can use the system to precisely profile and target new customers” adds Andrew.

With over 1,200 changes to the fabricator and installer database every month alone, Insight Data’s approach to data management simply means every time a client carries out direct mail, email or telesales activities you can be sure of the very best results.