Saint Gobain Glass turn to Insight Data for marketing data

As one of the world’s leading glass suppliers, Saint Gobain took their time before switching to Insight Data.

Rachel Appleyard, Product Manager for Saint Gobain, explained “we were impressed with the quality and accuracy of Insight Data’s fabricator and installer database, but it was their Salestracker software system that really clinched it. We don’t need to think about complicated updates or IT problems, Salestracker is updated in real time by Insight’s research team so we always have the latest market intelligence.”

Saint Gobain will use the database to communicate with window, door and conservatory fabricators and installers using direct mail, email marketing or telesales.

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