White van man rejuvenates window industry

Sonia Punter Insight’s Sales Manager

After a period of further consolidation, suppliers in the window and construction industry are actively widening their nets to capture new sales opportunities, according to specialist data provider Insight Data.

This has seen subscription to Insight’s Local Builders database reach an all-time high, with some of the biggest names in the industry identifying small builders and the ‘white van man’ as a direct sales opportunity to sell windows, doors, conservatories and other building products.

Meanwhile, fast thinking suppliers further up the supply chain are also seeing Insight’s Local Builders database as an ideal way of “pulling through” sales volume to their own customer base.

“We are delighted with the uptake of the Local Builders database. It is ideal for fabricators, larger installers, trade-counter outlets and ancillary suppliers who want to find and target a much wider customer base,” says Sonia Punter, Insight Data’s Sales Manager.

Big name suppliers such as Veka PLC, Conservatory Outlet and Whiteline Group have already signed up to the database, while a string of distributors, fabricators and installers are actively using the data to promote their brands and products.

“With little movement in the housing market homeowners are staying put, and with virtually no return on their savings many are choosing to invest money to improve their homes. The builder who refurbished their kitchen or built their extension is now increasingly likely to pick up the order for new windows, doors or a conservatory,” adds Sonia.

The Insight Local Builders database has over 23,000 builders, small contractors and ‘white van men’, with details of the services they offer such as home improvements, new-build projects, refurbishments and roofing.

The database is available on Salestracker, Insight’s web-based prospect software and users can subscribe just to the regions that are most relevant.

For more information and a free online demo call Insight Data on 01934 808293 or visit www.insightdata.co.uk