WHS Halo gains commercial insight

WHS Halo is the latest big name to subscribe to Insight Data’s architects and specifiers database, opening up a market worth £31.372 billion a year (according the Office of National Statistics) and giving them an opportunity to further cement their position as one of the UK’s leading system companies.

Containing the contact details of 15,000 professionals in the building industry, the database allows WHS Halo to target architects early in the specification process, giving them a greater chance of having their products written into the architects design.

“The nature of the commercial market means it makes sense to get your products in front of architects at a very early stage” comments Gerald Allen, WHS Halo’s Marketing Manager. “This new database contains the details of the people we need to target and allows us to contact them through by phone, fax, direct mail or email – giving us a great opportunity to get a slice of the massive £31.372 billion on offer.”

Helen Costeloe-Hughes, Insight Data’s Commercial Director comments “the commercial database is accessed online meaning WHS Halo can simply log on and instantly pinpoint architects specialising in key sectors such as housing, education, health, retail, or leisure and if necessary, drill down further into sub-sectors such as social housing or schools. The system also has a built-in Contact Manager so they can track marketing campaigns, record notes and follow up leads effectively.”

Insight Data have recently reported a surge of companies signing up to the architects and specifiers database, highlighting how more companies are beginning to move into the commercial market in search of potential customers. “Fenestration plays an important role in the aesthetic and functional design of most commercial, public sector and residential buildings” comments Insight’s Helen Costeloe-Hughes. “And with changes to the Building Regulations meaning that architects need to design carbon neutral buildings, they are very willing to receive marketing material on the latest glazing products. Our customers are using our architects database to take advantage of this and to move into this lucrative new market.”

Contact Insight Data on 01934 808293 or visit www.insightdata.co.uk