General Builders Generate Millions in Business Growth

General builders have become one of the most commercially valuable sectors for product suppliers and distributors in the UK building products market. With demand rising at trade counters and among merchants, suppliers are targeting builders directly, but only those with accurate contact data and outreach tools are seeing success.

Insight Data provides the UK’s most comprehensive and verified Local Builders Database, helping marketers and sales teams engage thousands of general builders and drive millions of pounds in new business.

The Shift: From Installers to Builders

General builders now play a key role in home improvement projects:

• Windows and doors
• Extensions and garage conversions
• Fascias, soffits and guttering
• Roofing, conservatories and solid roof systems

Where installers once dominated, general builders are now offering complete packages to homeowners. The market has expanded, and so has its value.

Market Insight: Why Builders Are Booming

A glance at recent market trends shows how this segment is growing:

What this means for suppliers: The volume of materials moving through trade counters continues to rise. Builders are buying in bulk, reacting fast to homeowner demands, and sourcing directly from merchants, especially local, independent trade counters.

The Data Problem: Reaching General Builders

While the market is growing, most general builders:

• Don’t advertise
• Don’t have a fixed office or showroom
• Use personal mobiles and emails
• Operate under multiple trading names
• Avoid digital sales channels

This makes them hard to find and harder to reach unless you have the right data source. Live CRM access can make the difference.

The Solution: Insight Data’s Local Builders Database

Insight Data’s Local Builders Database is specifically built to reach the ‘white van man’ segment. It includes:

Database Statistics

• 18,000+ active firms across the UK
• 22,000+ verified emails
• Named contacts, mobile numbers, and company roles
• Breakdown of project types (extensions, refurbishments, new builds)
• Regularly updated every 90 days by Insight Data’s research team

Explore the recent database expansion.

You can filter by:

• Location
• Business size
• Type of work
• Contact method
• Email deliverability

SalesTracker CRM: Outreach & Campaign Tools

All Insight Data marketing databases integrate directly into SalesTracker CRM, giving you:

• A live dashboard of all contacts
• Filters for targeting campaigns
• Campaign tracking, engagement logs, and follow-ups
• Integration with your email, phone, or direct mail campaigns

SalesTracker CRM integration tools help manage your full outreach cycle, from targeting general builders to converting them into qualified leads.

Generate Inbound Leads via Brand Pull

More companies now promote their products directly to general builders. The goal: influence buying decisions at the merchant or trade-counter level.

Examples include:

• Branded incentives at local trade counters
• Email marketing to database contacts
• CPD-style product updates and brochures
• Quick-install product lines tailored to builders

Using the Insight Data general builders database, you can generate demand and ‘pull’ enquiries through to your merchant/distributor network.

See how targeted email marketing boosts response rates.

Expert Insight

“Builders represent a major growth opportunity for suppliers. With access to modern trade counters and product support, they can now offer complete home improvement packages.”
Alex Tremlett, Commercial Director, Insight Data

Ready to Reach Thousands of Active Builders?

You can access the Local Builders Database as a standalone list or within Salestracker CRM, Insight Data’s live marketing and sales platform.

If you’re serious about supplier growth through smarter outreach, our team can help. Speak to a specialist, request access to Salestracker, or book a CRM training session with our experts. You can also explore our real-time marketing databases to start building your next campaign with verified, GDPR-compliant data. Email hello@insightdata.co.uk or call 01934 808293 today.