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CareersInsight Data Awarded DMA Membership for Data Excellence
In July 2009, Insight Data became the first and only database company serving the UK window, conservatory, and building industries to be awarded membership of the Direct Marketing Association (DMA), following a rigorous assessment of data quality, financial stability, and customer endorsements.DMA membership is a recognised benchmark for companies committed to responsible, compliant, and results-driven marketing practices. Insight Data has consistently maintained this membership through multiple annual audits, affirming its ongoing commitment to ethical data management and regulatory compliance.
What DMA Membership Means for Our Customers
- All data is regularly cleaned, verified, and managed in line with DMA’s Code of Practice.
- Our team is trained in GDPR, data protection, and marketing law, ensuring your campaigns stay compliant.
- We are registered with the Information Commissioner’s Office as a certified UK Data Controller (since 25 July 2011).
- Marketing activity adheres to PECR regulations, suppression file requirements, and consumer protection standards.
According to Insight’s Research Manager at the time, David Lewis: “Some data providers have been operating for over a decade without ever gaining DMA recognition. Our early and ongoing membership demonstrates our professional approach and commitment to data quality.”
Ongoing Compliance and Standards
Since 2017, the DMA has operated under the Data & Marketing Association (part of the ANA). Insight Data continues to uphold these standards across all services, including:
- Construction Marketing Database – providing live, compliant business data.
- Salestracker CRM – a GDPR-compliant platform for real-time contact and campaign management.
- Email Marketing Services – using opt-in, permission-based targeting and suppression files.
- Direct Mail Campaigns – executed through verified business records that comply with DMA guidelines.
How It Supports Your Marketing
Working with a DMA member provides peace of mind that your campaigns are based on accurate, legal and ethically sourced data. It also reduces the risk of regulatory penalties, protects your brand reputation, and increases response rates through targeted outreach.
Insight Data’s combination of verified live databases and industry-specific CRM tools makes it easier to build effective, compliant sales and marketing campaigns across email, telephone, and direct mail.
Get Started Today
Want to work with a fully compliant marketing data provider? Contact us to discuss your marketing goals, or call us on 01934 808 293. You can also email hello@insightdata.co.uk.
