Hardware manufacturer continues to invest in Insight Data’s growth software

SFS, the market-leaders in high-performance hinge solutions for PVC-U, composite and aluminium systems are the latest company to train its sales teams on Salestracker, Insight Data’s growth platform.

The company has been an Insight customer for over 10 years and is one of a growing number of companies who are re-thinking their approach to sales.

Nigel Wood, Director of Sales – Hinge and Fastener Technology for SFS explained;

“SFS is part of an international group, and we operate a global CRM platform, and only ever relied on Insight Data to supply market information.

But technology is moving fast, and we want to give our sales teams the best tools to deliver maximum results. Salestracker gives our team deep market intelligence, but it also has the tools and features to really drive growth, and it made sense to have a team training day.”

Insight Data has dedicated training facilities at its 7,500 sq ft offices near Bristol, with a team on-hand to provide expert training and configuration. Many Insight customers already use the facilities for regional meetings and training.

Rob Sheppard, Technical Support Executive commented;

“While Salestracker gives users access to in-depth information on fabricators and installers, as well as the wider building and construction sectors, it is much more than just a database of prospects.

It’s a growth platform designed for sales and marketing teams. It can work alongside existing CRM software or replace it completely. Since SFS uses a group-wide CRM for their global business, we were able to customise Salestracker to give their UK team agile tools and features to move fast, while working alongside their existing CRM.”

Find out more about Insight Data prospect databases and Salestracker at www.insightdata.co.uk