Businesses warm up to cold calling alternative

Nobody likes cold calling. Nine times out of ten it’s someone trying to sell you a product or service you don’t want. And they’ll call you at home, at the most inconvenient time.

It’s this image of telesales which puts businesses off the idea of using it for marketing. However more and more companies are warming to the idea of using telesales as a follow up tool instead of a stand-alone method of contact.

“When people think of telesales they think of annoying phone calls out of the blue that are of no interest to the receiver.” says Sonia Punter, sales manager at Insight Data. “But when used correctly telesales is an effective way to win new business. For example, after sending out a brochure or flyer to potential customers a simple follow up call is a quick way to identify those ready to buy now who can be converted into customers.”

Sonia goes on to explain the key to telesales is a relevant target audience:

“Your product might be the best on the market but if it’s not relevant to the people you’re contacting they’re not going to buy it. Calling the wrong people will annoy them and could damage your reputation.”

Insight offers a telesales service to help you target the most relevant audience for your products or services. They’ll work with you to plan your campaign, set objectives and provide on-going updates and feedback.

“To help businesses get the most from our telesales service we’ve employed a new member to the Insight team, Anthony Britten, who’s working closely with our telemarketing team to deliver results.” concludes Sonia.

Insight Data’s flexible telesales service operates on a calls-per-day basis so you can book one day a week, two or three days a month, or block campaigns. For more information call 01934 808 293 or email hello@insightdata.co.uk