Category Archives: Insight University- Marketing
Know your Business, Know your Customer
The fenestration, construction, and building products industries have faced a range of challenges in recent years, from the skills crisis to rising inflation. Kirsty Winter, General Manager of Insight Data, explores how a deep understanding of customers can help overcome … Continue reading
Think Outbound Marketing is Old News? Think Again…
Kirsty Winter, General Manager at Insight Data, addresses doubts about outbound marketing by showcasing how an expert-driven approach can enhance customer relationships, boost sales, and drive lead generation. Currently, most marketing strategies place inbound marketing centre stage. Traditional methods such … Continue reading
How to construct the perfect email campaign
Kirsty Winter, General Manager at Insight Data, explores how your business can build better customer relationships, improve sales and drive lead generation thanks to the power of email marketing. This autumn, a new exhibition at the Design Museum of London … Continue reading
The Power of Outsourcing Lead Generation
In today’s fast-paced and competitive business landscape, companies face the challenge of generating high-quality leads that convert into customers. The process of effective lead generation requires expertise, resources, and a strategic approach. Many businesses are discovering the advantages of outsourcing … Continue reading
How to transform your construction business by outsourcing marketing and lead generation
In today’s competitive business landscape, a strong marketing strategy is vital for sustained growth and success. Yet, many construction-based companies struggle to allocate the necessary time and resources to deploy an effective lead generation plan. The solution? Outsourcing your marketing … Continue reading
The Detriment of Solely Relying on Project Data
The construction industry exists as one of the leading industries in our economy; resting as firm as the foundation in which it builds upon. In today’s competitive business landscape, the race to secure product placements in construction project specifications has … Continue reading
The benefits of having a reliable construction database
While data is known to be an undervalued cog in the construction machine, Insight Data is a corner of the industry that are pushing forward. With a range of databases relevant to customers in the glazing and wider construction industries, … Continue reading
Why is construction marketing data so important?
Using real-time data is vital to any business across the UK construction industry. Without it, costs, efficiency and growth could suffer massively. This is because you are launching huge campaigns to audiences of people who may not even be interested … Continue reading
Email marketing for construction companies: 5 tips for a successful campaign
Direct email campaigns have become one of the most important aspects of any business’s marketing department, and in an ever-developing digital world, making your emails stand out has become an increasingly tough task. For construction and fenestration companies especially, you … Continue reading
The best way to find a list of builders’ details for marketing
Many local builders don’t actively promote themselves, preferring to operate on word-of-mouth recommendations, with some having no more than a mobile phone number. Operating under the radar and often on a local scale, these builders are notoriously difficult to track … Continue reading
Why Insight Data’s emails are three times more likely to be viewed by the recipient
Email marketing involves sending promotional-based messages to people in mass quantities with the hope of a small amount of interaction, a practice that may seem uninspiring and often unsuccessful. Most people are familiar with these types of emails landing in … Continue reading
5 marketing tips using data insights for targeting home improvement companies
A concise and focused marketing strategy can make a significant difference when it comes to targeting companies within the home improvement industry. Service providers and product suppliers will see noticeable improvements in their output through the inclusion of the right … Continue reading
What is The Future of Email Marketing?
Email marketing is still a central part of many business marketing methods, with 89% of marketers saying email is their core strategy. For any business to reap the rewards of email marketing, you must keep up with the latest trends, … Continue reading
Is Your Business Marketing-Orientated?
Is your business reaping the rewards of marketing orientation? Prioritising the needs and desires of your clients is fundamental to marketing success. Creating products and services to satisfy your target audience and considering their opinions is a critical component of … Continue reading
Make Data The Most Important Part of Your Marketing Mix
Marketing is there to help you maximise your brand and profits, so why is it that data is always the last thing you think about when it comes to marketing? Jade Greenhow, Insight Data’s Operations Director, discusses why data should … Continue reading
Why email marketing is an essential part of your 2021 marketing plan
At Insight Data, we are currently preparing to launch a range of new email marketing packages. Due to a huge surge in demand for email marketing this year, we are extending our email marketing packages to a wide range of … Continue reading
How does Email Marketing perform during a crisis?
Email marketing is one of the most used forms of digital marketing in the world. According to the DMA email marketing is the most important channel for businesses globally, providing up to £36 for every pound spent ROI (Marketer Email … Continue reading
Email Marketing Top Tips
Email marketing is an extremely powerful form of direct marketing. It is one of the quickest and most effective ways to generate new business. Allowing you to bypass the traditional ‘gatekeeper’, you can now get your message delivered straight to … Continue reading
Email Marketing Benchmarks
Email marketing is one of the quickest and most effective ways to create brand awareness and generate new business. Knowing more about the engagement behaviours of your target audience is a vital factor to consider before initiating your campaign. In this … Continue reading
Insight Data’s top tips when conducting a market research campaign
Market research is an invaluable asset to any company. Understanding where your company sits in the market, what your potential customers want and how your competitors are doing are a handful of benefits of conducting a successful market research campaign. … Continue reading
