The Detriment of Solely Relying on Project Data

The construction sector remains a critical part of the UK economy. As competition increases, many suppliers are placing more emphasis on project data to uncover upcoming opportunities. While this can offer value, using project data in isolation presents serious limitations.

Too often, businesses only approach contractors at the tender or procurement stage — the same time every other supplier is doing the same. This results in a crowded, reactive sales process where margins are squeezed, and decisions are already shaped.

Get Ahead by Engaging Earlier

Reaching decision makers earlier in the buying cycle improves your chances of building meaningful relationships and influencing specifications. A proactive approach helps you:

• Reduce head-to-head competition
• Shorten the sales cycle
• Build brand recognition with key influencers

Kirsty Winter, Head of Sales at Insight Data, explains:

“Too many suppliers enter the conversation too late. Engaging contacts before projects are specified gives you a better shot at success. Yet, many firms still rely on narrow targeting or outdated data, wasting time and budget.”

Prospect and Project Data Must Work Together

Insight Data advises a balanced strategy, combining project intelligence with prospect data. This dual approach ensures you’re not just reacting to tenders, but actively shaping your own pipeline.

Salestracker, Insight Data’s real-time sales and marketing platform, enables suppliers to:

• Access live contact details and firmographics for architects, specifiers and contractors
• Track real-time market changes via regular database updates
• View credit scores, turnover and company background
• Use CRM tools to schedule follow-ups and manage opportunities

What Makes Salestracker a Better Prospecting Tool?

Salestracker is used by over 800 trade and commercial users. It’s updated daily by Insight Data’s in-house research team, who make more than 20,000 calls per month. The system includes:

• Live data across architects, construction firms, merchants and more
• Google Map integration for location targeting
• Built-in CRM and document storage
• Market intelligence on key decision makers

As Kirsty adds:

“When you speak to a decision maker outside of a project tender, you build rapport, understand their challenges and position your offer more effectively. Salestracker gives you the data and tools to do that — consistently.”

Time to Rethink Your Data Strategy

The construction market remains active in 2025. But relying solely on project data limits your growth. Combining project insights with verified prospect data gives you greater control, better results, and a stronger return on your sales efforts.

Speak to the team at Insight Data to see how Salestracker can support your business growth:

• Contact us here
• Call 01934 808293