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The Detriment of Solely Relying on Project Data

Data and statistics

The construction sector remains a critical part of the UK economy. As competition increases, many suppliers are placing more emphasis on project data to uncover upcoming opportunities. While this can offer value, using project data in isolation presents serious limitations.

Too often, businesses only approach contractors at the tender or procurement stage — the same time every other supplier is doing the same. This results in a crowded, reactive sales process where margins are squeezed, and decisions are already shaped.

Get Ahead by Engaging Earlier

Reaching decision makers earlier in the buying cycle improves your chances of building meaningful relationships and influencing specifications. A proactive approach helps you:

  • Reduce head-to-head competition
  • Shorten the sales cycle
  • Build brand recognition with key influencers

Kirsty Winter, Head of Sales at Insight Data, explains:

“Too many suppliers enter the conversation too late. Engaging contacts before projects are specified gives you a better shot at success. Yet, many firms still rely on narrow targeting or outdated data, wasting time and budget.”

Prospect and Project Data Must Work Together

Insight Data advises a balanced strategy, combining project intelligence with prospect data. This dual approach ensures you’re not just reacting to tenders, but actively shaping your own pipeline.

Salestracker, Insight Data’s real-time sales and marketing platform, enables suppliers to:

  • Access live contact details and firmographics for architects, specifiers and contractors
  • Track real-time market changes via regular database updates
  • View credit scores, turnover and company background
  • Use CRM tools to schedule follow-ups and manage opportunities

What Makes Salestracker a Better Prospecting Tool?

Salestracker is used by over 800 trade and commercial users. It’s updated daily by Insight Data’s in-house research team, who make more than 20,000 calls per month. The system includes:

  • Live data across architects, construction firms, merchants and more
  • Google Map integration for location targeting
  • Built-in CRM and document storage
  • Market intelligence on key decision makers

As Kirsty adds:

“When you speak to a decision maker outside of a project tender, you build rapport, understand their challenges and position your offer more effectively. Salestracker gives you the data and tools to do that — consistently.”

Time to Rethink Your Data Strategy

The construction market remains active in 2025. But relying solely on project data limits your growth. Combining project insights with verified prospect data gives you greater control, better results, and a stronger return on your sales efforts.

Speak to the team at Insight Data to see how Salestracker can support your business growth:

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Origin
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Insight Data have helped us to grow our business significantly and shown us the best way to use our time and resources to make sure we’re targeting the right audience to get the results

Origin – Victoria Brocklesby – COO

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For over 10 years, we’ve relied on Insight Data. It’s the only genuinely dedicated database for our sector. We’ve tried other options, but Insight Data is the best. There’s nothing else that gives you the depth of information – sectors, products, contact information, credit rating – it’s got everything we need

Epwin – Gerald Allen – Head of Marketing

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Insight Data’s platform is easy to navigate, offers the most comprehensive information, provides excellent support, and has helped us increase our customer base by 50%.

TuffX. Andy Hayes – Sales Manager

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Insight Data were extremely professional and helpful along every step of the process. The results we received were better than anything we could have expected with numerous new customers coming on board.

Texecom

Dekko
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We needed a CRM package that was geared to our industry and was easy to use. There are a lot of companies out there but Insight Data’s Salestracker seemed to offer everything we needed.

Dekko Window Systems Limited

Milwood Group
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We were hugely impressed with Insight’s professionalism and comprehensive industry knowledge. Whether it was their telesales team, copywriters or graphic designers, we were safe in the knowledge that they understood what we do, who we want to target and what our products can offer them. We are delighted with what has been achieved so far and we look forward to working further with Insight Data moving forward.

Mark Wood, Managing Director of The Milwood Group