Is your business reaping the rewards of marketing orientation? Prioritising the needs and desires of your clients is fundamental to marketing success. Creating products and services to satisfy your target audience and considering their opinions is a critical component of the research and development of any marketing strategy. You need to understand what drives your customers to buy and how you can better influence their purchasing decisions to win more business for your organisation.
This marketing strategy focuses on establishing key selling points to promote existing products and services showing the features and benefits that buyers say they want.
How can you become a better market-orientated business?
The need to create a consumer insight engine is vital. Marketing orientation includes a responsive audience and the dissemination of data. It isn’t easy to achieve if you don’t have the Insight Data power. In isolation, small pockets of marketing data can be distorted with internal company beliefs of customer needs. However, when a business has the power of researched and valuable data, you can create a highly valuable strategic marketing asset.
Insight’s commitment to being an industry-leading data marketing specialist brings all the marketing information together, giving businesses successful and targeted marketing campaigns to build a complete insight mechanism giving driven and targeted results.
Nurture informal ways of communication
While a marketing data-fuelled system can provide a vital structure for sharing data across your business, the inherent weakness is the requirement of active audience engagement. You need vertical and horizontal lines of formal communication, but to become a truly market-oriented business, you also need to have informal lines of communication.
No one should underestimate the power of sharing ideas. This is where inspiration can bloom. As we return to office environments and the fusion of working from home fades, it has been noticeable that informal lines of communication were missing during the pandemic. Considering how communication can be encouraged and facilitated within your business can create a wealth of ideas focusing on the consumer marketing funnel.
It is essential to value the exchange between business and consumers. You need to focus on what they want and how your business can tailor your offering to their needs—selling them the solution.
Build your customer’s experience
Your customer purchasing journey experience is vital to your marketing strategy. Discuss everything, from supplier to the competition. Understand your market in its totality and remain in an objective standpoint. It can be challenging to bring light to customer needs and address them in a constantly changing macro-environment. Paring customers with your products and services with their needs, wants, and solutions builds understanding, galvanising action and creates a catalyst for your marketing results.
A powerful quote from To Kill a Mockingbird by American author, Harper Lee, explains this well:
“You never really understand a person until you consider things from his point of view . . . until you climb into his skin and walk around in it.”
This is a great quote when considering your marketing angle and whether you are genuinely market-orientated.
Build your market-orientated strategy with Insight Data
Insight Data supplies marketing research services to help you understand your customers better and tailor your marketing strategies. We expect businesses to focus on the complete picture of marketing and consumers, so the early adopters among us need to take the jump and lead, reaping the rewards of turning data into action to generate the purest structure of marketing orientation.
Gain live marketing data with Insight’s Salestracker, use our marketing services, and turn data into action, creating the marketing path you need to work smarter, not harder.
Contact Insight Data on 01934 808 293 or email us at hello@insightdata.co.uk.
