Email Marketing Benchmarks

Email marketing is one of the quickest and most effective ways to create brand awareness and generate new business.  Knowing more about the engagement behaviours of your target audience is a vital factor to consider before initiating your campaign. In this article we provide you with key industry benchmarks compiled from our databases to help you deliver results-driven email campaigns.


Average email benchmarks for all Insight Databases in the UK


Email benchmarks for all Insight Data Databases (UK)

Click to open rates for all Insight Data databases by day in the UK

Click to open rates for all Insight Data databases by time

  • Best and worst day for click-to-open rates by database
  • Best time for click to open rates by database

We have built these benchmarks over a 12 month period and whilst they can provide you with some indication on where and how your email campaigns can be improved, you can also gain a lot by comparing your own email marketing metrics over the same period of time.

Your results can show you the overall health of your own email marketing strategy and allow you to compare your activity to those of your competitors and the industry as a whole.

Be sure to always benchmark your performance, measure your success and you will find that email marketing will help you to convert more business.

How We Can Help

Insight Data is the leading provider of high-quality, accurate prospect marketing data.  If you don’t have the facilities in house for email marketing, we are fully equipped to help you.

We will:

  • Remove the hassle of benchmarking
  • Think about how you want to use email marketing and channel this into a structured campaign
  • Design, create and send the email for you
  • Deliver leads directly into your inbox
  • Provide thorough results that ensure continuous optimisation.

With a deliverability rate of 98% and many years of industry experience, we can get the results you need.

For more information call us on 01934 808293 or complete our enquiry form and we will come back to you.