Email marketing celebrations as results pass 98%

Email marketing results hit new heights as Insight Data surpassed 98% delivery rates across a database of 50,000 verified email contacts. According to Alex Tremlett, Commercial Director at Insight Data, it’s all about performance: “Email marketing is both an art and a science. You need great creativity to capture attention, but also the technical skill and infrastructure to guarantee deliverability.”

To deliver these results, Insight developed Mailminx, a bespoke email marketing platform, and now sends over 5 million emails annually. A full in-house team manages the process, from designers and copywriters to technical staff who monitor sender reputation, bounce rates, and spam scoring before every send. This achievement reflects a system optimised for scale and precision.

But as Alex points out, “An email campaign is only as good as the data behind it.” Insight’s database includes over 50,000 live, verified email addresses across the construction, fenestration and glazing sectors, regularly tested and updated every three days. If a bounce occurs, the research team is instantly notified and takes action to maintain database integrity.

With most business users now reading emails on mobile devices, email marketing remains one of the most effective routes to reach decision-makers directly, bypassing traditional gatekeepers.

But success hinges on execution. “Email marketing isn’t about dropping an advert into a message,” Alex continues. “That approach fails. It needs to be professionally built in HTML and tested thoroughly across different platforms like Outlook and Gmail.” You can read more in our advice on common email marketing mistakes to avoid.

Another critical element is the landing page. As Alex explains, “There’s no point running a campaign that links to your home page. That’s a missed opportunity.” She recommends building a dedicated, conversion-focused landing page that matches the campaign content and includes a lead-capture form. This boosts engagement and drives better-quality leads.

If you want to see real results from your email campaigns, Insight Data can provide full-service support. From creative to deployment, or simply advising your internal team, we’ve helped hundreds of companies generate measurable business growth with email.

Our team can help. Speak to a specialist, request access to Salestracker, or book a CRM training session with our experts. You can also explore our real-time marketing databases to start building your next campaign with verified, GDPR-compliant data. Email hello@insightdata.co.uk or call 01934 808293 today.