Is Email Marketing still effective?


Email marketing over the years has developed into an incredibly effective marketing tool, however it often comes with a lot of scrutiny. In the ever-changing digital world, is email marketing still relevant to your business?

Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. According to the wordpress website 59% of B2B marketers say email is their most effective channel in terms of revenue generation.

Planning the best email campaign

It essential for the Email Marketing campaign to have a clear objective to ensure that the goal is achieved. Each email needs a strong subject line, engaging content and clear call-to-action. Email marketing is very much alive and shows no signs of slowing down. Therefor if you are not getting the results you expect, consider whether your campaigns are strong, clear and get across simply what you want the prospect to do.

The importance of good data

The most important aspect of every email marketing campaign is the data. If your data is inaccurate and outdated, then no matter how good your campaign is it will fail. You must ensure your data consists of the correct target audience and the information contained is up to date, accurate and reliable. If this is the case your campaign will be given the best opportunity. Thanks to Salestracker you can have 24/7 access to live data. You can also access this data online, on your mobile, from anywhere at any time.

Return on investment ROI

One of the most important factors and benefits of using email marketing is the high level of ROI. In the UK, every pound spent on email marketing has an ROI of 38 pounds (DMA). One in five companies even report an ROI of over £70. (DMA). These facts alone stand testament to the effectiveness of a good, well-constructed email marketing campaign. For your business, this is a relatively low-cost mass marketing technique with little risk.

How we can help

Insight Data is the leading provider of high-quality prospect marketing data for the construction and fenestration industries. Not only do Insight supply the data for campaigns, they also design, create and send email marketing campaigns on behalf of their clients. An in-house professional email marketing team with state-of-the-art technology and an innovative strategy produce outstanding results time-and-time again, to utilise email marketing in such an open and varied market. With an unrivalled email deliverability rate of 98% and years of industry experience, we can help you to get the results you require.

Email marketing is as effective and prominent as it has ever been. Start utilising one of the strongest lead generators available today.

Call Insight Data on 01934 808293 or email us today.