Avoiding the pitfalls of email marketing

Email marketing is the latest “big thing”, but according to the Direct Marketing Association, a large percentage never get delivered to the recipient.

“Email marketing is a science and companies should use a professional service, such as Insight Data’s Mailminx software” explains digital marketing manager Pete Fealey; “We can design and manage the entire email campaign and using our ‘safe sender’ system you won’t get blacklisted for sending SPAM.”

Mailminx has a built-in SPAM score system and an Inbox Tester to scan the email against most major email clients such as Outlook, AOL and Gmail. It also has a full opt-out facility and tracking features so users can see who is reading their email and clicking through to their websites. “And with over 12,000 window industry email contacts, and 15,000 architects and specifiers, we can help you get your message through to the right people” added Pete. “Email is a great tool for generating new business, but we can also provide a regular ezine newsletter service to help you stay in touch with your existing customers.”

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