GDPR compliant Direct Mail service from Insight Data

GDPR compliant direct mail gives your business a reliable, legal way to connect with decision-makers in the construction, glazing, and fenestration sectors. Insight Data offers a fully managed direct mail solution that helps you generate leads while meeting data protection requirements.

Why GDPR Compliance Matters in B2B Marketing

Since the General Data Protection Regulation (GDPR) came into effect in May 2018, businesses have had to reassess how they use personal data in their marketing. GDPR applies to any organisation that stores or processes personal data, including names, job titles, and contact details.

While email and telephone marketing are often restricted under GDPR and PECR, postal marketing remains legally permitted for B2B use, provided the data is accurate, targeted, and relevant. This is where Insight Data’s direct mail service stands out.

Live, Accurate Marketing Data – Built for B2B Compliance

Insight Data supplies live prospect data for the UK construction and fenestration sectors. Our databases are updated daily using a mix of telephone research and real-time monitoring. Every contact includes a named individual and business address, which supports compliant direct mail activity.

What Makes Our Direct Mail Service GDPR Compliant?

• All data sourced through lawful, legitimate interest
• Targeted B2B contacts – not consumer data
• Daily verification and data cleansing
• Full audit trail and record of consent where applicable

We also offer a free GDPR guide to help your team understand how to comply with the regulation in your direct marketing.

Direct Mail Fulfilment In-House

Insight Data operates a dedicated direct mail fulfilment centre. We manage the entire process in-house, helping you reduce costs and turnaround times. With a 99.6% deliverability rate, our service is one of the most accurate and reliable in the sector.

What We Can Print and Deliver

• Personalised sales letters
• Postcards and flyers
• Corporate newsletters
• Wallcharts and posters
• Promotional material and brochures

Need Help Designing Your Campaign?

If you don’t already have your own artwork, our in-house design team can create high-response marketing material tailored to your audience. We also handle mail-merge, print, folding and fulfilment – giving you a complete, ready-to-send solution.

Why Choose Insight Data?

• Daily-updated, sector-specific marketing data
• In-house fulfilment for speed and cost savings
• GDPR compliant and PECR-aware processes
• Trusted by major brands in the trade supply chain

Talk to Our Direct Mail Team

If you’re looking to start a GDPR compliant direct mail campaign or want to improve your current results, speak to our marketing team today. Call 01934 808293 or contact us online.

Further Reading

• Direct Marketing Services
• GDPR Resource Centre
• Our Databases