Real-Time Marketing Data: The Key to Effective Lead Generation

Marketing has transformed over the past decade, introducing numerous channels and complex tools. This evolution has increased the workload for marketing managers, who now spend significant time monitoring analytics and social media, often at the expense of executing campaigns.

However, the primary objective remains: generating leads by identifying potential customers and creating sales opportunities.

Continuously Updated Data

Insight Data simplifies modern marketing by providing real-time marketing data. Our team has meticulously researched and qualified a vast array of trade and commercial prospects, compiling detailed information to help you target your ideal customer profile precisely.

Our user-friendly Salestracker CRM consolidates this information into a powerful online platform, granting access to the UK’s most accurate and detailed real-time prospect data. With Salestracker, your sales and marketing teams can target and segment up to 60,000 new prospects within minutes, eliminating the time, cost, and complexity associated with other marketing systems.

We make over 20,000 telephone calls monthly to verify and update our information, employing seven different methods to ensure our databases remain accurate. Our sophisticated software system and live credit-reference feed continuously validate and monitor our data, making real-time data a cornerstone of successful modern marketing.

Intelligent, Real-Time Data

Relying on data lists that are even a few months old can be counterproductive. In the fenestration industry alone, there are over 1,200 changes monthly, including contact detail updates, business relocations, takeovers, and company closures or formations. Consequently, data compiled recently can quickly become outdated.

Using outdated data poses risks: sending marketing materials to incorrect contacts or, worse, to deceased individuals can severely damage your company’s reputation.

Alex Tremlett, Insight Data’s Commercial Director, states: “Using cheap prospect data, old contact lists, or directories is a false economy. Many marketing departments have cut corners on data for years, unaware that it was costing their company thousands, if not millions, in lost opportunities and revenue.”

Insight Data has pioneered the use of constantly updated, real-time marketing data to address this issue. Helen adds: “Real-time data enables more intelligent and highly targeted marketing, leading to better engagement, more leads, and more customers. Traditional data lists are obsolete.”

Power Your Business with Insight Data

Whether you supply installers, fabricators, builders, or architects, Insight Data’s innovative online CRM platform, Salestracker, equips you to target up to 60,000 key influencers and decision-makers via direct mail, telephone, email, or fax.

To learn more, contact us at 01934 808293 or email hello@insightdata.co.uk.