Insight Data co-hosts the Marketing Village at the FIT Show

Driven by last year’s success, Insight Data will be bringing the ‘Marketing Village’ to the FIT Show, in a ‘joint venture’ with full-service marketing agency Purplex. Together, the two companies will be taking marketing to the next level, offering the glass and glazing industry a one-of-a-kind, complete marketing solution.

Insight Data is the UK’s leading supplier of accurate, targeted prospect data for the fenestration and building industry, and the Insight team will be on hand to give live demos of Salestracker, the award winning online software that hosts the prospect data.  They’ll show visitors how simple it is, once they’ve chosen their desired subscription, to access up to 60,000 potential new customers including window, door and conservatory fabricators and installers, IGU manufacturers, architects, builders, house-builders and main contractors.

Insight Data’s Sales Manager, Zach Ward, is looking forward to the event: “Our live database for the construction and fenestration industry is comprehensive and always up to date, which is why our clients have such highly effective marketing and sales campaigns. In seconds companies can build highly targeted marketing lists for direct mail, email marketing, telesales or as a sales list.  We’re keen to promote the Salestracker benefits to even more companies in the industry, and our Marketing Village is the perfect platform for it”.

Visitors will also have the chance to hear more about the all-new Salestracker Mobile, currently under development at Insight Data. The brand new tool is specially designed for sales people on the field, and comes only a year after the launch of the latest version of Salestracker, acclaimed as the world’s first ‘live CRM’ system with integrated prospect data and credit profiling.

Zach added: “At Insight Data, we don’t rest. With the upcoming launch of Salestracker Mobile later this year, we’re ready to give visitors at the FIT Show a first taste of this revolutionary tool that will completely transform field sales activity”.

Visitors can also find out about Insight Data’s powerful direct mail and email marketing service, and Vicky Francis, Operations Manager, will be on hand to discuss all the options including the latest ‘mobile optimised’ email marketing strategies.

With a 48 square metre stand, a VIP cocktail bar, private meeting hubs and 12 Salestracker demo/training computers, laptops and tablets, everyone will have the opportunity to meet the Insight team.

The FIT Show is held at Telford International Centre 10th to 12th June 2014, but if you’re not attending and would like to know more about Salestracker or our direct marketing service please contact us.