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Email Marketing Campaign Management

Better delivery, open rates and click-through rates

Email marketing has become the most powerful way of generating new business, maintaining existing customer relations and building awareness. It gets delivered directly to the inbox of key decision makers, bypassing the traditional ‘gate keeper’. And with more and more people accessing email on their mobile phone, it’s more effective than ever before.

Whether it’s a promotional email blast or a regular monthly e-newsletter, our specialist digital marketing team can drive targeted traffic to your website, dedicated landing pages or a lead-capture enquiry form.

Insight Data’s combination of premium data, advanced technology and email marketing expertise can result in 400% better results than other email marketing solutions.

The most accurate and targeted marketing data

As 'data owners', we have the largest and most accurate list of email contacts with the highest number of 'direct' email addresses in the construction and glazing industry, so you'll be targeting individuals, not just generic 'info@' addresses. Or, if you have your own email data, we can use this and manage your campaigns on your behalf.

Email Marketing Software Platform

Insight Data has developed MailMinx, our powerful email marketing platform which incorporates inbox testing, spam scoring, tracking and reporting. Working closely with ISP providers to maintain 'good reputation' means higher email delivery rates (typically 98%) and better response.

Technical Build Expertise

Sending over 5 million emails a year, our team are experts at delivery rates, open rates and click-through rates, driving more response and more leads. We'll use advanced techniques such as spam-scoring, split-testing and inbox testing across multiple email clients such as Outlook, Gmail and mobile phone devices. We will also carefully consider your landing page or help you design a new online lead capture area.

Email Marketing Design Experts

Email marketing is different to other types of advertising or marketing. Our team understands how recipients respond to email. From subject line and sender alias to graphic design and call-to-actions, our email marketing experts plan and analyse every element of your campaign's look, feel and content to produce staggering results – often 400% better results than other email marketing providers.

Email Marketing Landing Page

Creating a great email marketing campaign is only part of the equation. You need an equally effective landing page for recipients to land on after clicking links in your email, with powerful calls-to-action and a lead capture form. Our team build engaging landing pages and micro-sites that dramatically increase enquiries and response rates.

Email Newsletters

Email newsletters (e-newsletters) differ from regular email marketing campaigns. They are a powerful way of sharing a number of news stories, information or advice to build your brand and promote products and services. Email newsletters often have multiple landing pages, one for each story, with a curtailed synopsis or excerpt of each story.

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