How can you effectively mobilise your sales team?

In a rapidly changing, highly-competitive market, it’s never been harder for field-based sales teams to prospect effectively. Almost every day, businesses change hands, move or even close down, making it incredibly challenging for salespeople to target potential new customers.

The current market conditions have made one-off data lists and spreadsheets completely obsolete, and a potentially damaging tool to a business’s reputation – especially if they chase decision makers who have changed positions, left the role, or even passed away.

That’s why at Insight Data, we launched Salestracker Mobile, a powerful, portable version of our pioneering online prospect database and CRM system Salestracker. With one simple login, field-based sales teams can access accurate business information and contact details for over 60,000 potential customers and then filter their search to a certain radius or current location.

Real-time data

Salestracker Mobile is powered by our ground breaking real-time data, achieved through a seven-stage verification process. As part of this, our research team conducts over 20,000 interviews every month with fabricators, installers, component manufacturers and local builders to find out key information including suppliers, frames per week and the markets they operate in.

We also have direct input from a well-respected credit reference agency which informs us of businesses which have closed or changed hands and immediately updates our databases. No software updates, no waiting on a new spreadsheet or marketing list, we complete well over 1,200 changes to our data every month which appear instantly within Salestracker.

Anywhere, Anytime

No matter where the sales team are in the country, Salestracker Mobile uses geo-location technology to survey the area and provide a full, in-depth list of prospects, leads and customers. Better still, the technology allows salespeople to create ‘buy-local’ campaigns focusing on potential customers within a 30-mile radius of their HQ for example.

Because it is an online platform, Salestracker is accessible 24/7 whether it’s in the office using a PC or laptop, or out on the road using a mobile or tablet device. Beyond access to contact information, salespeople can organise sales with access to tools such as tasks, reminders, as well as order forms, invoices and credit notes for customers.

When it was launched Salestracker revolutionised the industry, providing a valuable and accessible tool which matched the fast-paced nature of the industry. The addition of Salestracker Mobile strengthened its position as the vital tool for businesses across every sector of the industry to accurately target new customers and win new business.

For a demo of Salestracker, contact Insight Data on 01934 808293 or via email at hello@insightdata.co.uk