Over the past three years, businesses across the fenestration sector have been compelled to reassess, reinvest, and adjust their operations in response to a pandemic, cost-of-living crisis, and fluctuating demand. While some companies have successfully seized opportunities in tough markets, others have struggled to adapt to such changes. However, one aspect that can benefit any business’s marketing plan going forward is real-time prospect data.

Real-time prospect data is critical to any company’s marketing campaign. Without it, businesses could market their products or services to the wrong audiences, contact defunct email addresses, and waste thousands of pounds selling to non-existent individuals and companies.

In the industry, there are still many avenues for businesses to explore. Promoting products only to the same audience as competitors puts a company at a disadvantage. In contrast, utilising real-time data opens new horizons for businesses to grow.

Although the importance of real-time data is often overlooked, many companies still use static data lists that quickly become outdated and lose their effectiveness. Therefore, there is no guarantee that marketing campaigns are being delivered or viewed. However, by utilising real-time data, companies can ensure the best efficiency of their marketing campaigns.

Alex Tremlett, Insight Data’s Operations Manager, has highlighted three reasons why every company within the glazing and construction industry should make the most of data.

1: Better targeting

Real-time data is critical to business growth for several reasons. Firstly, it allows businesses to gain a more comprehensive understanding of their target audience, including their preferences, interests, and behaviour. With this information, businesses can create targeted marketing campaigns that appeal to specific segments of the market, resulting in better engagement and higher conversion rates.

Instead of companies spending large sums of money on blanket campaigns, it’s more effective to target specific prospects using criteria like; location, company size, and industry. This allows businesses to focus their efforts on reaching the most relevant audience, rather than taking an indiscriminate approach.

2: Improved efficiency

Secondly, using live data helps businesses to stay up-to-date with market changes, such as shifts in demand and changes in customer behaviour. This enables them to adjust their strategies in real-time, ensuring that they always work with the latest and most accurate information available. By

adopting a targeted approach, businesses can make informed decisions and utilise their resources more efficiently. This not only reduces email bounce backs and undelivered direct mail but also leads to significant cost savings.

3: Increased revenue

Finally, using live data can help businesses increase their revenue and profitability by identifying and pursuing new opportunities, reducing wastage, and making more efficient use of their resources. Additionally, understanding customers better can help businesses create products and services that better meet their needs, leading to higher customer satisfaction and loyalty. By leveraging real-time data, businesses can improve their decision-making, reduce risk, and ultimately grow and succeed in their market.

Make smarter decisions today

Insight Data holds details of up to 80,000 decision maker contacts within the glazing and construction industry, and provides valuable information on every one of the businesses these contacts work in. Using this data is crucial to understanding a target market and successfully selling products or services.

With almost every potential prospect and their contact details available, using Insight Data can create more leads and sales, leading to business growth and has a proven track record of helping small companies become nationally recognised brands with multi-million-pound turnovers.

By partnering with Insight Data, businesses can enhance their decision-making abilities and drive lead generation and results without having to exert excessive effort. So, what are you waiting for? Get in touch today.