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Setting new standards in data and CRM

Launched in 2006, Insight Data is now the leading provider of marketing data and CRM software exclusively in the UK construction, fenestration and glazing industries.

With a senior management team led by Andrew Scott, who has over 30 years of building industry experience, Insight has a dedicated research call centre and a software development unit, with 40 staff at our purpose-designed HQ near Bristol.

By specialising in niche sectors we update, verify and manage our prospect databases more frequently and accurately than any other data supplier, using 7 different methods. This helps our customers target prospects more precisely, often generating 5 times more responses.

Insight has pioneered ‘live data’ to produce better marketing results and protect business reputations, and today our online prospect database and CRM system, Salestracker, has over 700 users including some of the world’s leading building product suppliers.

Providing quality marketing data since 2006

Insight Data Launch


Insight Data launched with a small telephone research team focusing on the glazing and fenestration industry with data supplied to clients with monthly updates via spreadsheet.

Development for online data begins


Founder Andrew Scott believes that data should be available online in real-time, and recruits a software development team.

Salestracker V1 launch


Salestracker V1 launches, providing a growing list of customers with access to data via a basic online portal.

Insight win Business of The Year Award


Insight wins the Government backed Enterprise Agency ‘Business of the Year’ Award for continued growth, innovation and technology.

Office relocation


Relocation into new offices as the team expands. New architects database added with rapid success across the construction industry.

Salestracker V2 launch


All new Salestracker V2 launches with integrated CRM platform, providing users with the world’s first CRM with live prospect data.

Insight passes 20 staff and 400 Salestracker users


Insight team passes 20 staff and 400 users of Salestracker. Awarded membership of the Direct Marketing Association and the Glass & Glazing Federation.

Insight launch UKs largest database of local builders


The UK’s largest database of ‘local builders’ launched along with the Construction File of major house-builders and main contractors. Total database now passes 50,000 records with 60,000 verified email addresses.

Salestracker V3 launch


Salestracker V3 launches with world-class CRM, integrated financial data and credit scoring. Insight introduces 7 methods of updating its prospect database including a new call-centre making over 20,000 calls per month.

Insight launch Salestracker Mobile CRM


Insight launch Salestracker Mobile CRM with geo-location map technology. Users soar to over 700 including world-leaders in building products.

New premises


Insight Data move into brand new offices and acquire an additional 5,000 ft² of office space as the business expands.

Launch of Salestracker Email Marketing (STEM)


Salestrackers in-built email marketing platform enables users to build and send email campaigns, monitor campaigns results and feeds leads straight into Salestracker for the sales team to follow up.

Organisers of The Glazing Summit


Insight Data co-organises the first ever glazing summit bringing together leaders from across the glass and glazing industry for a unique one-day event.

New Builders Merchants Database


A new comprehensive data set of over 7,500 Builders Merchants covering national, regional and local outlets specialising in building materials, tools and supplies.

New office


Due to Insight’s sustained growth the team moved offices to a new HQ. The new office enables room for expansion over the coming years and a dedicated space for training and conferencing.

ISO9001 certified


The Insight Data team successfully became ISO9001 certified. The certification is the gold standard of British Standards on quality, setting out the requirements for a high-quality management system. Upon completion, Insight became one of only 25,000 out of four million in the UK to receive the certification.

Members of the GGF Members of the ICO IOD - Director of the year nomination IOD - Corporate Responsibility Award ISO 9001 Certification