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Targeted Direct Marketing

What is direct marketing?

Direct marketing is used to communicate directly with a company’s target audience, essentially ‘cutting out the middleman’. Direct marketing can be used within original inbound marketing or alongside other strategies. The consumer response is measurable and results are refined. The channels used include direct mail, text messages and targeted social media advertisements.

Direct marketing that gets results

If you don’t have the time or resources to manage your own regular direct marketing campaigns, we can help.

Insight Data has a dedicated direct marketing team. You can supply your own designs and copy, or a dedicated Insight account manager can oversee the project for you. Our team of industry-expert marketers can undertake copywriting and design, implementation and reporting as required.

As experts in email marketing, direct mail and telesales, we have all the resources in-house, and currently send over one million mail-outs and five million marketing emails a year, using the most advanced technology available.

All successful marketing starts with quality data. Our direct marketing campaigns use the Insight Prospect Database – the most accurate and targeted marketing data for the UK construction and glazing industry – or if you prefer we can work with your existing data or customer lists.

Email Marketing Campaign Management

Insight Data has developed STEM, probably the most advanced email marketing platform in the UK. The system creates and manages campaigns, working closely with ISP providers and spam filters to ensure your emails are delivered straight to the inbox of decision-makers – with a staggering 98% typical deliverability rate, 40% higher than the average.

From simple promotional e-shots and regular customer e-newsletters to advanced triggered email campaigns, our team builds beautiful, powerful campaigns that consistently deliver higher response rates, more leads and more website visitors.


Direct Mail Design and Fulfilment

Nothing is more powerful than personalised, targeted direct mail to promote your business and generate sales leads. It demands to be read, and if relevant, it can be kept for weeks or months.

Insight Data has a direct mail fulfilment centre including digital printing, folding and mailing equipment. We can create persuasive sales letters and mailers that grab the reader’s attention and stimulate a response.

With the latest digital print technology, we can send personalised A4 letters and A5 postcard mailers in small batches, from as little as 250 at a time.


Telesales and Telemarketing Service

Insight Data’s outbound call centre has an experienced team of telesales people skilled at engaging your target audience.

Ideal for market research, surveys, lead generation or appointment booking, we can operate as a stand-alone service or for maximum results, use telesales to follow up a direct mail or email campaign.

Every campaign is different, and we tailor our telemarketing service to your specific needs, whether it’s a one-off campaign or a regular monthly lead generation programme.


Introducing Salestracker Hub

Collaborate. Integrate. Drive your marketing.

Salestracker Hub is a powerful online platform that enables Insight Data and clients to work together for better sales and marketing results.

Data lists are compiled in a Salestracker Hub account for use in direct mail, email marketing and/or telesales. Sales leads and follow-up actions are updated directly within the system by both the Insight team and the client. Leads can be instantly shared with salespeople, tasks set to send brochures or marketing material, and call-back reminders fixed.

Ideal for longer-term or integrated campaigns, Salestracker Hub provides complete transparency, total control and full management of your outsourced direct marketing.

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