What is direct marketing?
Direct marketing is used to communicate directly with a company’s target audience, essentially ‘cutting out the middleman’. Direct marketing can be used within original inbound marketing or alongside other strategies. The consumer response is measurable and results are refined. The channels used include direct mail, text messages and targeted social media advertisements.
Direct marketing that gets results
If you don’t have the time or resources to manage your own regular direct marketing campaigns, we can help.
Insight Data has a dedicated direct marketing team. You can supply your own designs and copy, or a dedicated Insight account manager can oversee the project for you. Our team of industry-expert marketers can undertake copywriting and design, implementation and reporting as required.
As experts in email marketing, direct mail and telesales, we have all the resources in-house, and currently send over one million mail-outs and five million marketing emails a year, using the most advanced technology available.
All successful marketing starts with quality data. Our direct marketing campaigns use the Insight Prospect Database – the most accurate and targeted marketing data for the UK construction and glazing industry – or if you prefer we can work with your existing data or customer lists.