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Salestracker Hub

Instantly improved results from your direct marketing and lead generation

Insight Data has developed Salestracker Hub, an innovative, powerful service to maximise marketing and lead generation.

It’s a collaborative tool that means clients can work closely with Insight Data’s marketing team to dramatically improve response rates and return-on-investment from direct mail, email marketing or telesales.

It’s particularly useful for telesales follow-up – when Insight Data sends out a direct mail or email campaign and follows up with a telesales call.

How does it work?

We set up a dedicated Salestracker account, which is accessed by Insight Data’s marketing team, your marketing and sales team, and other relevant users. Salestracker is an online platform that incorporates the Insight Prospect Database with an integrated CRM system to manage contacts.

  • Lists are created and saved for direct mail, email marketing and/or telesales
  • Everyone knows exactly who the target audience is
  • Marketing responses and sales leads are recorded in the Salestracker Hub, and assigned to the relevant people for instant action
  • Conversations and notes are recorded, so everyone know what’s going on
  • Progress and results are in ‘real-time’, clear and transparent for all to see

How does it help?

When running a major marketing or lead generation campaign, you need fast response and instant action for maximum results. But managing multiple spreadsheets, follow-up lists and assigning tasks can be time consuming and complicated, particularly if the campaign runs for several weeks or months. Sales opportunities are often missed.

If a potential customer responds directly to you following a mailshot, for example, you don’t want Insight Data’s telesales team calling them.

With Salestracker Hub, all leads, calls, tasks, activity and conversations are in one place, with everyone working together.

The results are staggering – faster response, more leads, better sales conversion rates and complete control and transparency from start to finish.

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