A Very ‘Keynesian’ Budget?

Keynesian economics is the theory of increasing spending and lowering taxes to stimulate demand, which subsequentially attempts to keep the UK falling into depression. The Conservative Party is typically known for implementing a fiscal policy of reducing government spending and … Continue reading

Characteristics of quality data

Data, in almost all formats, is constantly changing. Making sure hard data (such as names, addresses, transactions), soft data (opinions, confidence ratings) or derived data (average order value, purchase date, most recent purchase) is reliable can be a huge challenge. … Continue reading

Insight Data explain PECR and how it affects your business

Email Marketing Top Tips

Email marketing is an extremely powerful form of direct marketing.  It is one of the quickest and most effective ways to generate new business.  Allowing you to bypass the traditional ‘gatekeeper’, you can now get your message delivered straight to … Continue reading

A pyramid graph

The Importance of Data

It is often quoted that ‘Data is the new oil’ and it would be hard to disagree with that statement in modern times. Data is being used in a monumental scale with companies basing multi-million pound decisions on the data … Continue reading

Christmas opening times 2019

Insight Data, the leading provider of prospect marketing data for the construction and fenestration industries have an announcement regarding our operational times over the Christmas period. We will shut down from 4pm on the 20th of December 2019 until 8:30 … Continue reading