Architects and specifiers – The early bird catches the worm

Hundreds of new building projects, both new-build and refurbishment, are carried out in the UK each month. These all need building products – including home improvement products such as windows, doors and roofline – creating hundreds of opportunities for suppliers in the window industry.

When looking to get their products specified in projects, many suppliers will wait for project details to be published then contact the architect / specifier en masse.

There are two problems with this method:

1. Project details can change. Timescales can move and budgets reviewed, meaning your pitch may not be relevant by the time it’s seen by the architect / specifier

2. Other suppliers will be trying to contact these people at the same time as you, creating more competition

Don’t wait for new project details to emerge; engage with architects before your competitors even hear about the project.

Targeting key decision makers early in the specification process puts you at the forefront of their mind, making it much more likely for your products to be used and giving you an edge over other suppliers.

Keeping in contact with architects / specifiers is useful even when they’re not involved in a project as building relationships with key contacts increases the chances of your company being remembered, and your products specified, for future developments.

The Insight Architects and Specifiers database lets you go straight to 14,000 key decision makers in architectural practises across the UK, with over 16,000 emails listed.

This includes detailed information on sectors they specialise in including

• Public sector
• Commercial
• Education
• Retail
• Leisure
• Health

Information within this database is continuously refreshed so you’ll only be contacting the most relevant and influential people. The Architects and Specifiers database is accessed through Salestracker, the online sales and marketing platform where you can create highly targeted prospect lists and track your contact / relationships with potential and existing customers.

If you’re a supplier, the architects and specifiers database can help you engage with thousands of architects specifying your products for their next project, before your competitors even know about them! Call us today on 01934 808 293