Benefits of using a CRM system – What you need to know!

CRM systems can deliver a wealth of benefits to your business. It has the power to increase productivity, boost sales, and keep customer retention levels high. A centralised system increases your consumer experience supporting business growth whilst giving detailed analytics.

When you choose the right CRM system for your industry, business type, sales team, and customer, it is easy to reap the rewards for your business. Our tool, Salestracker, has been designed with the fenestration and construction industry in mind. In this guide, we will be reporting the benefits of our data and how incorporating Salestracker into your organisation will help you today.

How does a CRM system improve your sales team’s performance?

Customer relationship management, CRM, systems, like Salestracker, have a vast list of benefits and high conversion rates and sales prospecting is one of them. You can increase revenue by 41% per sales rep and drive lead conversion by a whopping 300%.

The added benefit of such increased figures means you can reduce sales and marketing costs by removing the unnecessary time spent on useless data. So, how does it work?

Centralised data system for sales prospecting

One of the biggest benefits of our Salestracker platform is having a centralised data system. CRM systems offer improved access to marketing data and structures the sales prospecting process.

Here is our list of the top 10 benefits of Salestracker and what a CRM can do for you.

• Unlike other CRM providers, Salestracker CRM is unique as it has the live data you need already incorporated within the system. Every time you send a direct mailer, email campaign, or run a telesales campaign, the data has automatically been refreshed and updated by Insight Data. You can even build and save lists using different criteria, and Salestracker updates the lists for you.

• Add your own data and manage your customers and prospects all within one system.

• Add notes and comments that will be visible to your team and keep a comprehensive history of all conversations. Giving access to your credit control/accounts department will be a very useful addition.

• Set tasks for yourself or other members of your team, with automated reminders and overdue messages.

• Built-in calendar, with the ability to synchronise Salestracker calendar events directly into Outlook, Google Calendar, iCal, etc.

• Manage leads, quotes and orders using the sales pipeline tool that tracks current sales values and orders.

• Email alerts to keep you up to date, from customer inactivity to changes in business or financial information.

• Integrated Google Maps helps with market research, sales prospect plotting and planning journeys

• Colour coded records for improved productivity. Salestracker’s telesales feature can help to improve the overall productivity and efficiency of your telesales team by making it simple to filter campaigns by specific follow-up tasks and is easier to gain a quick overview of your campaign’s effectiveness.

• Real-time reporting of leads, sales, conversion rates and sales pipeline, overall or per individual.

Automated marketing data saves you time

Even if you’re not considering all the benefits of data and the integration tools for the prospecting process, having a CRM system helps your sales reps save time. Our research shows that a company that uses our CRM system streamlines their sales and reports over a 30% profit than competitors who aren’t using Salestracker.

Establishing connections between data, contacts, and sales materials, Salestracker can make it easier to reach more potential quality leads with less effort, working smarter, not harder!

Your sales team can make the most of automation, allowing your business to find more prospects in less time and generate more sales.

Choose Salestracker as your CRM system

We have created ‘live data’ to produce better and faster marketing results that boost and protect your business reputation. Our online prospect data and CRM system, Salestracker, has over 700 users, including some industry-leading building product suppliers.

Insight has the data to structure your marketing plans, increase rates on campaigns and dive into the data specifics you need to make better business decisions. By specialising in niche sectors, we can continuously update, verify, and manage our prospect database more often than any other marketing data provider.

If you want to gain access to marketing data and want consistent business growth, contact Insight Data on 01934 808 293 or email us at hello@insightdata.co.uk. You can work smarter, not harder.