Credit and Financial Information Pivotal in Forming Sales Strategy at Astraseal

Astraseal, who are in the second year of their partnership with Insight Data, have revealed how Insight’s cloud-based CRM system, Salestracker, has helped them to improve productivity by forming comprehensive sales strategies.

Zac Nedimovic, Sales and Marketing Manager at Astraseal commented; “The systems numerous features have been pivotal with the credit and financial information taking centre stage.”

Astraseal specialise in manufacturing PVC-u and aluminium windows, doors and conservatories. They have been able to see a successful integration of Salestracker into their daily routine which has resulted in better performance from their sales teams.

“The Influence Salestracker has had on my team is excellent, the financial information is invaluable, it optimizes them to achieve the best results they possibly can, stopping them from wasting time chasing potential bad payers. Information such as credit ratings and CCJ’s is brilliant when forming strategies to target prospects.” Added Zac.

Salestracker combines over 50,000 trade and commercial sales leads with a powerful online portal and a fully integrated CRM system allowing for a more efficient and cost effective way of lead generation and customer acquisition.

In the new update ‘Salestracker 3.5’ users can check a prospect or customers credit rating, CCJ’s and turnover which is displayed in simple numbers and via a traffic light system to represent good, average and poor financial standings, you can also access Credit Alerts. Credit Alerts is a brand new feature which instantly notifies you if a lead, prospect or customer has a change in credit rating or a CCJ is filed against them so you will always have your finger on the pulse when it comes to business.

Helen Costeloe-Hughes, commercial director at Insight Data said; “Salestracker was created to improve marketing and sales results allowing businesses to become more proactive and efficient at a fraction of the cost. With clever tools such as credit profiling, it arms businesses with knowledge to form strategies and make the right decisions to get the best possible results they can.”

For more information on credit and financial information and how you can utilise Insight Data’s Salestracker system contact us on 01934 808 293 or email us at hello@insightdata.co.uk