Business data: your company’s most important asset (Part 2) Data-fuelled business success 

Business Data Insights: How to Use Internal and Customer Data for Growth

Business data insights are key to improving performance, making smarter decisions, and driving growth. In part one of this series, we explored the value of customer data. Now, we explain how combining internal and external insights can give you a competitive edge.

Are you using business data insights to make better decisions and reach more customers? In part one of this series, we explained the value of customer data. Now, we explore how combining internal and customer insights can help your company grow.

The Value of Internal Business Data

Alongside external customer data, your organisation generates a huge amount of internal data, often without realising. From CRM activity to budgeting systems, this information can drive smarter, joined-up thinking.

Internal processes typically include:

• Planning and budgeting
• Recruitment
• Employee performance
• Approval workflows
• Allocation of resources

Tracking this data gives a full view of your business. From sales and marketing to team engagement, every decision has a knock-on effect. Combining internal metrics with external behaviour data gives a complete performance picture.

Five Ways Data Insights Support Business Growth

1. Make Smarter Decisions

Data-led decisions are more reliable than gut instinct or office politics. Raw data shows you the reality—what’s working and what isn’t. Sales efficiency, employee retention, marketing spend, and customer experience all improve with good data.

2. Solve Business Problems

Whether it’s low engagement on a campaign or inefficiencies in your workflow, data can pinpoint what needs to change. Think of it as a forensic tool. For example, you can analyse page views, device usage and compare underperforming content with high-performing articles to refine your strategy.

3. Measure Performance Over Time

Performance benchmarks help you track progress. Just as an athlete analyses race data to improve, you can use CRM and marketing metrics to track employee output, campaign success or customer satisfaction trends.

4. Reduce Inefficiencies

Internal data shows where time and resources are being wasted. Reviewing how your sales team works, or how support tickets are handled, can reveal opportunities to cut friction and redirect resources where it matters most.

5. Win New Customers

Using rich customer data goes far beyond cold lists. The best prospect data includes decision-maker roles, product interests, market activity and even financial context. This allows for personalised, relevant outreach that converts better. Salestracker CRM from Insight Data gives you exactly that.

How Insight Data Supports Smarter Use of Business Data

Insight Data are UK leaders in customer prospect data and intelligence. We provide live marketing databases for the glazing and construction sectors, supported by our in-house research team.

Our Salestracker platform delivers real-time CRM and marketing tools that allow you to:

• Segment data by location, sector or size
• Build email or telesales campaigns using live verified contacts
• Monitor performance and ROI across marketing activity

If you’re ready to make better use of your business data, we’re here to help.

Talk to Us

Want to use real-time business data to connect with verified decision-makers in the construction and glazing sectors? Insight Data gives you the tools to target smarter, sell faster, and grow your customer base.

Get in touch, call us on 01934 808 293, or email hello@insightdata.co.uk to see how Salestracker helps you turn raw data into real sales opportunities.