FIT Show Focus: Insight Data to showcase new Builders Merchants database

Insight Data, the industry’s leading provider of prospect data and market intelligence, has confirmed they will be showcasing their brand-new Builders Merchants database at this year’s FIT Show.

Joining Insight’s extensive prospect database across fenestration and construction, the new Builders Merchants database gives businesses access to over 6,000 builders merchants nationwide. Covering both local independent merchants as well as the big national networks, the new database unlocks over 7,000 contacts and over 8,000 verified and updated email addresses.

The Insight Data team will be on hand at Stand R10 to answer any questions and to demonstrate to visitors how they can use the database to communicate directly with buyers and key decision makers. Visitors will also be able to learn more about Insight’s full range of marketing services and industry databases.

“Our new database gives unprecedented access to Builders Merchants nationwide and we’re looking forward to giving visitors a closer look at this year’s FIT,”

comments Jade Greenhow, Operations Director at Insight Data.

“Many visitors will be coming to the show, looking for new opportunities to grow their business. It’s great to present the valuable opportunities of the Builders Merchants market which are constantly overlooked by so many.

“The rise of ‘builder installers’, along with a growth in housebuilding has not only generated sizeable demand for building products, but has seen merchant networks and builders merchants grow exponentially across the country. The timing couldn’t be better for businesses to get their products and services in front of buyers and decision makers. Our database finally allows companies to communicate directly through multiple marketing channels, as well as by person, over the phone or via email.

“Even in this early stage, we are receiving plenty of positive feedback from customers which is just fantastic and well-worth all the hard work. We’re looking forward to heading to The FIT Show and seeing both new and familiar faces.”

The new database joins Insight’s five other key databases; UK fenestration, housebuilders, local builders, main contractors and architects – which now includes interior designers. It is all accessed through Salestracker, Insight’s online prospect database, CRM system and integrated email marketing platform, STEM. In total, Salestracker gives users access to 70,000 potential customers across the industry.

The FIT Show takes place between the 21-23 of May, at the NEC in Birmingham. Insight Data will be joined by sister company and full-service marketing agency Purplex.

For more information contact Insight Data on 01934 808293 or via email at