Forget the marketing hype, it’s all about leads

Marketing has changed dramatically in the last ten years. The pace of business has increased, the number of marketing channels has exploded and the tools to manage it all ever more complex. Marketing managers are swamped, often spending as much time tracking social media activity and Google analytics as they are implementing campaigns.

Cut through all the hype and buzz words and around 80% of this marketing activity is really about lead generation – identifying potential customers and creating sales opportunities for your sales team.

The good news is that Insight Data has already done all the hard work, researching and qualifying virtually every potential trade and commercial prospect in the market with detailed information that helps you pinpoint your exact customer profile. In fact your sales and marketing team can segment and target up to 60,000 new business customers within minutes – without the time, cost or complexity.

The Insight research team make over 20,000 telephone calls every month to update and verify information, while a sophisticated software system and a live credit-reference feed ensures data is continuously monitored and validated. In fact, Insight use 7 different methods to update the database.

All this data is brought together in one powerful online platform – Salestracker, and it gives users access to the UK’s most accurate, in-depth prospect data live in real-time.

Insight commercial director Helen Costeloe-Hughes comments; “It is a false economy to use cheap prospect data, old contact lists or directories to find contacts. Many marketing departments have cut corners on data for years without realising it was costing their company thousands if not millions in lost opportunities and revenue.”

Using a data list that is just a few month’s old is counter-productive. In the window industry alone, there are over 1,200 changes every single month – businesses move or change direction, contact details change, and people move around the industry. Companies go bust, and new ones are formed every week. Sending marketing material to the wrong contact or worse – to someone who has died – will seriously damage your reputation.

Helen adds; “With real-time data, marketing is more intelligent and highly targeted which means better engagement, more leads and more customers. Data lists are really a thing of the past.”

Whether you are supplying fabricators or installers, architects or house builders, Insight Data’s online software platform provides everything you need to target up to 60,000 decision makers and influencers by direct mail, telephone, email or fax.

For more information or a quote, contact Insight Data on 01934 808293 or use our send us an online message.