Email Marketing for the Glazing and Building Industry

Insight Data’s email marketing service offers targeted advertising solutions tailored for the glass, glazing, and building sectors. Our campaigns consistently generate higher response rates compared to standard email marketing efforts, leading to increased leads, customers, and sales.

Why Choose Email Marketing?

Email marketing delivers messages directly to key decision-makers, bypassing traditional gatekeepers. With the rise of mobile device usage, emails are accessible anytime, increasing the likelihood of engagement.

However, with billions of emails sent daily, it’s crucial for your campaign to stand out. Unlike traditional advertising or direct mail, you have approximately 3 seconds to capture the reader’s attention and prompt action—be it clicking a link, downloading a document, or watching a video.

Key Elements of Successful Email Marketing:

• Accurate and Quality Data: Ensures your message reaches the right audience.
• Creative Design and Copy: Engages readers and encourages action.
• Advanced Technology and Technical Skills: Helps your emails avoid spam filters and reach inboxes.

Without these elements, your campaign risks being ineffective, as emails may end up in spam folders or be blocked by firewalls. Modern email marketing requires expertise and sophisticated technology, alongside compelling design and copy.

Our Approach

As a leading email marketing company in the glazing and building products industry, Insight Data sends over 5 million marketing emails annually. Our five-stage process is designed to deliver better results.

We combine the UK’s most accurate and verified email data list with our state-of-the-art email marketing platform, Mailminx, ensuring your campaigns bypass spam filters and reach your target audience.

Unlike other services, Insight Data allows you to precisely select your target audience from over 50,000 daily-verified and updated email addresses, including senior decision-makers across the glass and glazing industry, architects, house-builders, main contractors, small builders, and renewable energy installers.

Building Your Campaign

Our dedicated team of expert designers, copywriters, and technical specialists manage your campaign from start to finish. We build campaigns using advanced technology, testing them across major email clients like Microsoft Outlook, Gmail, and AOL to maximise inbox delivery and open rates.

Converting Emails into Sales Leads

It’s essential to guide your audience on the next steps after reading your email. Linking to a generic homepage may result in lost leads. Instead, we recommend directing recipients to a dedicated landing page or enquiry form relevant to the campaign. This approach captures details effectively and sends leads directly to you via email.

Mobile-Optimised Campaigns

We advise optimising your campaign and landing page for mobile devices. A mobile-friendly design ensures easy viewing on smartphones and includes links to mobile-optimised enquiry forms. While more complex to build, mobile-optimised campaigns can significantly increase response rates.

To discover how effective and cost-efficient email marketing can be for your business, contact the Insight Data team at 01934 808293 or email hello@insightdata.co.uk.