Promac, who have recently partnered with Insight Data, have revealed why they chose Insight’s cloud-based CRM system, Salestracker, to help improve lead nurturing, relationship management and customer service.

Promac is a UK market leader in the supply of machinery to the PVCu, aluminium and glass industry. Salestracker is now being implemented throughout the entire business with its advanced features being used to improve relationship management.

Jennie Owen, Marketing Coordinator for Promac commented;

“Salestracker’s CRM features were a major influence in our decision to work with Insight Data. The ability to manage all our data, prospects and customers within one system was really impressive.”

Insight Data developed Salestracker as a sales and marketing platform which combines advanced prospect databases with world class customer relationship management features. Users can access over 15,000 fabricators and installers as well as 45,000 builders, architects and major construction firms in the UK, with detailed market intelligence. They can then assign leads, add notes, attach documents, create alerts and tasks, and even be notified if credit or financial data changes.

Joe Hague, Managing Director of Promac commented;

“Salestracker is a dynamic and intuitive piece of online software with the ability to organise our field sales managers with notifications, reports and scheduling. The CRM side archives everything we do with customers or prospects, information that is transparent to the entire team that are connected to the system. Being able to see records with a degree of analysis is helping us to develop and improve service and commercial performance, the win win we look for when making this type of investment.”

For more information on how you can utilise Insight Data’s Salestracker system contact us on 01934 808 293 or email us at hello@insightdata.co.uk