Why Insight Data’s emails are three times more likely to be viewed by the recipient

Email marketing involves sending promotional-based messages to people in mass quantities with the hope of a small amount of interaction, a practice that may seem uninspiring and often unsuccessful.

Most people are familiar with these types of emails landing in their inbox, with a large percentage of them being un-noticed and untouched.

Recent analysis has shown that the vast majority of generic outreach messages are ignored, with only 8.5% of such emails generating any kind of interaction.

Email marketing executives working at Insight Data HQ

James and Stuart, two of our Email & Graphic Designers here at Insight HQ

However, it is still a central part of many business marketing methods, with 89% of marketers saying email is their core strategy, and whilst these figures might seem low, the scale of such campaigns means that a low interaction rate can still reflect hundreds of potential new customers.

Here at Insight Data, 30%* of emails sent via our email marketing platform are viewed by the recipient and a further 21%* are interacted with. But why? What makes Insight Data more successful?

STEM

STEM (Salestracker Email Marketing) is a ground-breaking technology developed by Insight Data. It combines the power of a world-class email software platform with the features and usability of Salestracker.

Instead of spending thousands of pounds on huge email marketing campaigns to thousands of recipients, STEM allows you to send targeted promotions to those that are most likely to interact with it.

Save time, money and resources by using data to form a streamlined and efficient marketing campaign via Salestracker.

Salestracker users no longer need to build and export data lists, import them into a separate email marketing platform and then try and manage the campaign results including leads and responses. STEM does it all for you.

Better delivery, open rates and click-through rates

Insight Data’s combination of premium data, advanced technology and email marketing expertise can result in 400% better results than other email marketing solutions.

We have the largest and most accurate list of email contacts with the highest number of ‘direct’ email addresses in the construction and glazing industry, so you’ll be targeting individuals, not just generic ‘info@’ addresses.

So, instead of using Salestracker with an external email marketing platform, combine the two and gain better responses as a result.

Insight experts behind your email campaigns

Whilst many will choose to send a campaign out themselves, Insight offer marketing campaigns that are designed and sent out by a team of dedicated experts.

Sending over 5 million emails a year, our team are specialists in ensuring high delivery rates, open rates and click-through rates in our campaigns. We use advanced techniques such as spam-scoring, split-testing and inbox testing across multiple email clients such as Outlook, Gmail and mobile phone devices. This drives up response and in turn, creates more leads.

Our team understands how recipients respond to emails. From subject line and call-to-actions, our experts plan and analyse every element of your campaign’s look, feel and content to produce staggering results.