How generals would win the marketing battle

Great Generals know that having the best trained army and most advanced equipment isn’t enough to win the battle. Intel makes the difference between a successful campaign and defeat.

It’s similar in marketing. Using old contact lists, search engines or directories to find contacts, or buying cheap data lists is counter-productive. In fact some marketing departments have continued to use poor data lists for years, without realising there were much better alternatives available, often costing their company thousands if not millions of pounds in lost opportunities and revenue.

Using a data list that is even a few month’s is like an army using old intel. In the window industry alone, there are over 1,200 changes every single month – businesses move or change direction, contact details change, and people move around the industry. Companies go bust, and new ones are formed every week. Sending marketing material to the wrong contact or worse – to someone who has passed away – will seriously damage your reputation.

The Insight research team make over 20,000 telephone calls every month to update and verify information, while a sophisticated software system and a live credit-reference feed ensures data is continuously monitored and validated. In fact, Insight use 7 different methods to update the database.

All this data is brought together in one powerful online system – Salestracker, and Insight customers access the database live in real-time. Data lists are now a thing of the past; with real-time data marketing is more intelligent and better targeted which means better engagement, more leads and more customers.

Users simply log-in, instantly analyse, segment and build a target list and export it for use in direct mail, email marketing and telesales  campaigns with pinpoint accuracy, selecting between 60,000 contacts spanning fabricators, installers, builders, main contractors, house-builders and architects within the Insight database.  If generals had this level of intelligence, they would win every single battle.

For more information on Salestracker or the Insight databases, call 01934 808293 or click here for enquiry form.