Email Marketing and Telesales for B2B Lead Generation in 2025

Insight Data’s Operations Manager, Alex Tremlett

Email marketing and telesales remain two of the most effective ways to generate B2B leads in 2025, especially when powered by real-time prospect data. That’s why Insight Data’s Commercial Director, Alex Tremlett, believes businesses must rethink how they target new customers.

“At Insight Data, we use a proven combination of marketing techniques that consistently deliver measurable results. Our customers rely on us to reach the right people, with the right message, at the right time,” says Alex.

By integrating targeted email marketing and professional telesales into a single campaign flow, businesses can increase visibility, build relationships, and convert prospects faster.

Telesales: Direct, Personal, and Targeted

Telesales campaign support from Insight Data

Telesales gives you a direct, personal channel to speak with potential customers. At Insight Data, we manage the full process – from identifying the right companies to writing the script and making the calls.

Using our live databases, we can target a wide range of sectors:

Fabricators
Installers
Builders
Construction companies
Architects
Builders’ merchants

Telesales works best when paired with a prior email marketing or direct mail campaign. It helps reinforce your message and drives more qualified enquiries.

Email Marketing with Salestracker: Real-Time, Relevant, Ready to Convert

Salestracker’s email marketing platform (STEM) is built specifically for the construction and fenestration industries. It’s the only system of its kind that combines live prospect data with fully integrated campaign tools.

With STEM, users can:

Build an accurate email list using Insight Data’s live records
Create, design, and send targeted campaigns
Track opens, clicks, enquiries and leads in real time
Automate follow-up through the SalesTracker CRM

The result? A smarter, faster way to turn data into appointments and sales.

Why Multi-Channel Campaigns Work

Insight Data helps you streamline marketing without managing data internally or risking outdated records.

“The key to all of this is Salestracker – the world’s first fully-integrated sales and marketing platform for the building and fenestration industry. It brings everything together: accurate data, campaign tools, tracking, and CRM.”

By combining STEM email marketing with Insight’s telesales service, you can:

Launch high-impact campaigns locally or nationally
Reach decision-makers at the right time
Increase appointment bookings and qualified leads

“Our proven formula is simple,” adds Alex. “Start with an email introduction, then follow up with a telesales call. That sequence consistently delivers results – from quotes to closed business.”