Insight Data’s secret to successful marketing in 2023

Insight Data’s Operations Manager, Alex Tremlett

Utilising different forms of marketing will be the key to success in 2023 – and that is why Insight Data’s Operations Manager, Alex Tremlett said its vital for companies to explore new methods of marketing in the new year.

“Here at Insight Data, we have a secret combination of marketing techniques that have proven to sprout results for our customers over the past fifteen years.

“The two methods come in the form of email marketing and telesales – both of which are driven by our real-time prospect data – putting them directly in front of the most relevant prospects”.

Telesales

Telemarketing provides an efficient and effective way to generate leads and ultimately, win new business.

At Insight Data, we can manage the entire campaign; from targeting your ideal customers, through to script creation and implementation. With our wide range of prospect databases, we can target not only fabricators and installers, but also builders, construction companies, architects and even builders merchants.

Telesales is most effective and generates the most leads when following up a direct mail or email marketing campaign.

Salestracker Email Marketing

Salestracker’s email marketing platform (STEM), is the industry’s first and only platform of its kind, harnessing the power of Insight Data’s unrivalled prospect data of over 50,000 potential customers.

Now, users can create their email audience using our accurate data and then design and build dynamic email campaigns knowing that it is being delivered to the right people.

Once it’s sent, STEM will effectively track any responses, leads or enquiries using an in-built landing page and Salestracker’s CRM system – ready to be followed up by the telesales team.

An easy-to-use interface means anyone can build email campaigns, combining all the core functions meaning of a modern email marketing platform with the added power of live data behind it.

Proven success

Insight Data not only a provide proven platform for businesses to effectively and efficiently target new customers – but even in today’s ever-changing industry, also remove the need to internally manage and cleanse your data.

Insight Data’s Operations Manager, Alex Tremlett, added: “The key to all of this is Salestracker – the world’s first fully-integrated sales and marketing platform for the building and fenestration industry.

“When businesses pair Salestracker’s data with the STEM platform and our telesales services, they can create a high-impact, multi-channel campaign to a highly-targeted data group either locally or nationally.

“The combination of both email marketing and telesales has a proven record of achieving success.

“At Insight, we have found the fastest and most efficient way to deliver results is to start with an introductory email campaign closely followed by a telesales call to generate appointments, quotes and leads.”

To find out more about Insight’s successful marketing methods, please call 01934 808293 or email hello@insightdata.co.uk.