Mailshots still preferred weapon for direct marketing

It’s no secret that direct marketing can drive millions of pounds in new business straight to your door. In fact, new research published by the Direct Marketing Association (DMA) shows that the UK’s direct marketing industry generates £205 billion in sales annually.

Despite the explosion of email marketing and social media, direct mail has grown 137% in the last ten years. Sophie Priest, Marketing Services Manager at Insight Data, explains why; “For many people, direct mail is still their preferred method of contact. It is personal and demands attention, yet is not intrusive.”

Major companies such as Sage Software and Dell Computers are still among the biggest users of business-to-business direct mail despite being technology-driven organisations, while companies such as the AA spend millions of pounds per year to drive new business, renewals and cross-sell opportunities using direct mail.

“Direct mail is an incredibly powerful way to target new customers in the window industry” adds Sophie. “Insight Data has an in-house fulfilment centre and we create eye-catching direct mail campaigns that are personalised, highly targeted and generate sales leads”.

Insight provides a complete direct mail service including corporate and customer newsletters, postcard mailers and direct mail flyers all designed to help companies target fabricators, installers, architects, local builders or IGU manufacturers. “We can produce a one-off campaign or provide a regular monthly mailshot that generates a steady stream of sales leads” concludes Sophie.

For more details call Insight on 01934 808293 or visit our about page.