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Marketing your way to success in 2011

Marketing your way to success in 20112011 looks set to be another tough year for the window and conservatory industry. With low consumer confidence, worries over job security and a hike in VAT, installers will find it increasingly difficult to maintain sales levels. As a result, many installers are diversifying into other home improvements.

But what of the supply chain behind these installers? With lower volume, suppliers must also diversify or finding new customers will come to a standstill. Customer acquisition will also be high on the agenda in most boardrooms across the UK.

There is some good news however. Innovation and improvements in technology mean the way companies target new customers has changed. The days of sales people tearing up motorway miles have long gone. Insight Data has transformed the way companies find new customers and create new opportunities. Our in-depth databases of window and conservatory fabricators and installers, local builders, architects, roofline installers and IGU manufacturers will help you target new customers quickly and cost-effectively.

Using market intelligence and ground-breaking technology your marketing costs are reduced and sales performance dramatically improved. Insight Data have the tools to help you maximise your marketing strategy and grow successfully in 2011.

For more information call 01934 808 293 or send us an online message.

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Origin
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Insight Data have helped us to grow our business significantly and shown us the best way to use our time and resources to make sure we’re targeting the right audience to get the results

Origin – Victoria Brocklesby – COO

Manual worker assembling PVC doors and windows
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For over 10 years, we’ve relied on Insight Data. It’s the only genuinely dedicated database for our sector. We’ve tried other options, but Insight Data is the best. There’s nothing else that gives you the depth of information – sectors, products, contact information, credit rating – it’s got everything we need

Epwin – Gerald Allen – Head of Marketing

TuffX
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Insight Data’s platform is easy to navigate, offers the most comprehensive information, provides excellent support, and has helped us increase our customer base by 50%.

TuffX. Andy Hayes – Sales Manager

Texecom team
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Insight Data were extremely professional and helpful along every step of the process. The results we received were better than anything we could have expected with numerous new customers coming on board.

Texecom

Dekko
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We needed a CRM package that was geared to our industry and was easy to use. There are a lot of companies out there but Insight Data’s Salestracker seemed to offer everything we needed.

Dekko Window Systems Limited

Milwood Group
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We were hugely impressed with Insight’s professionalism and comprehensive industry knowledge. Whether it was their telesales team, copywriters or graphic designers, we were safe in the knowledge that they understood what we do, who we want to target and what our products can offer them. We are delighted with what has been achieved so far and we look forward to working further with Insight Data moving forward.

Mark Wood, Managing Director of The Milwood Group