Many suppliers of window and door components, glass and hardware assume that uPVC and aluminium markets represent the vast majority of their client share. As a consequence, they often neglect the opportunities that the potentially lucrative timber sector can offer.
Lucrative timber markets going unnoticed
Insight Data recently released our 2014 Fabricator and Installer Market Report, the findings of which highlighted the huge potential of the timber market in our sector. Our report shows that whilst the number of companies who manufacture windows and doors has stabilised, there are now more companies manufacturing windows and doors using timber, rather than uPVC or aluminium.
Insight’s Operations Manager, Jade Greenhow, comments: “There are currently 2,334 timber fabricators, more than PVC-U, which currently stands at 1,534, and aluminium which stands at 809, combined. It is true that many are small joinery shops, but equally there are some very large timber manufacturers who are sourcing large volumes of sealed units and components.”
A market full of opportunities
By turning their attention to the potentially lucrative timber market, suppliers can easily target and win worthwhile business from new customers who would otherwise go completely unnoticed.
Jade comments: “The large number of timber fabricators we have added to our databases brings to light the importance of timber as a material, and is a market that should not be ignored by glass, hardware and component suppliers whose traditional market may be aluminium or PVC-U.”
Salestracker: helping you target the right prospects
Salestracker, our unique online prospecting sales and marketing platform, allows companies to find and target timber fabricators through the UK Fenestration database. This contains in-depth information on the 15,000+ window and door companies that operate throughout the UK industry.
The system uses real-time data for added accuracy. This information is constantly updated live, by Insight’s team of in-house researchers who continuously call and verify contacts to ensure that our data is the most accurate and relevant available. This helps to enhance the results you receive from your telesales, email and direct marketing campaigns.
To request your free copy of the Insight Market Report, or for more information on our range of prospect databases visit our website, give us a call on 01934 808 293 or send us an email.
