The secret to successful marketing revealed

It’s safe to say that marketing has considerably evolved over the last decade. As the pace of business has snowballed, so too have the number of marketing channels and the complex tools available to manage marketing data. The workload for marketing managers can often be staggeringly large, meaning that managers often spend as much time monitoring Google Analytics and social media activity as they do actually implementing campaigns.

This is problematic because around 80% of marketing nowadays is still really about lead generation: finding those potential customers and making those all important sales opportunities.

Continuously updated data

Insight Data is leading the way when it comes to simple yet intelligent, 21st century marketing. Our team of data experts have researched and qualified practically every potential trade and commercial prospect in the industry, collecting detailed information that can help you precisely target your exact customer profile.

Our unique, user-friendly Salestracker CRM system organises all of this information into one powerful online platform, giving you access to the UK’s most accurate, and detailed, real-time prospect data, live. With Salestracker, your sales and marketing team can target and segment up to 60,000 new prospects within a matter of minutes: all without the time, cost or complexity of other marketing systems.

On average, making over 20,000 telephone calls every month to verify and update our information, the Insight Data team is committed to providing the most accurate marketing data possible. We use 7 different methods to update our databases and our sophisticated software system and live credit-reference feed ensures that our data is continuously validated and monitored. Constantly updated, real-time data is now one of the secrets of marketing success in the modern age.

Intelligent, real time data

Many companies conduct marketing from a data list that is just a few months old, but even this is counter-productive. In just the fenestration industry alone there are over 1,200 changes every month; ranging from changes to contact details and business moves, to takeovers and modified directions. Companies go bust, and new ones are formed. This means that the information in data lists compiled relatively recently is often out of date within a matter of months.

Working from an out of date data list is a risky business: sending marketing material to the wrong contact, or even worse, to someone who has died, can seriously damage the reputation of your company.

Insight Data’s Commercial Director, Helen Costeloe-Hughes, comments; “It is a false economy to use cheap prospect data, old contact lists or directories to find contacts. Many marketing departments have cut corners on data for years, without realising it was costing their company thousands, if not millions, in lost opportunities and revenue.”

Insight Data have pioneered the use of constantly updated, real-time marketing data to combat this. Helen adds; “With real-time data, marketing is more intelligent and highly targeted, which means better engagement, more leads and more customers. Data lists are really a thing of the past.”

Power your business with Insight Data

Whether you’re supplying installers, fabricators, builders or architects, Insight Data’s innovative online software CRM platform, Salestracker, provides everything you need to target up to 60,000 key influencers and decision makers by direct mail, telephone, email or fax. To find out more, give us a call on 01934 808 293 or get in contact here.